Marketing and Growth Director, Axios
$105-125k
News media company
Open for applications
News media company
501-1000 employees
Open for applications
$105-125k
501-1000 employees
Company mission
To get you smarter, faster on what matters.
Role
Who you are
- 8+ years of experience in performance, growth, or product marketing, with deep expertise in B2C or DTC funnels across paid, lifecycle, and owned channels
- At least 5 years of experience managing high-performing teams, with a strong focus on mentorship, talent development, and collaboration
- Proven success driving growth and retention in a recurring revenue or newsletter-based business model
- Demonstrated ability to lead cross-functional initiatives and align marketing strategy with product, editorial, and business objectives
- Strong analytical and quantitative skills, with comfort in experimentation, segmentation, reporting, and translating insights into action
- Strategic mindset with the flexibility to pivot quickly in a fast-paced environment, balancing near-term performance with long-term brand value
- Direct oversight of multi-million dollar marketing budgets, with accountability for pacing, planning, and performance
- A mission-driven approach, entrepreneurial energy, and a passion for building marketing systems that scale
What the job involves
- The Director of Growth & Marketing will lead the strategy and execution behind how people discover Axios, engage with our products, and stay loyal over time. This includes ownership of newsletter acquisition, retention, and LTV — as well as lifecycle marketing, paid media, product marketing, and brand
- Full-funnel marketing strategy
- Own the full-funnel marketing strategy, spanning audience acquisition, retention, product marketing, and lifetime value growth
- Translate market trends and audience insights into actionable brand and performance campaigns
- Oversee the growth marketing budget leading pacing, forecasting, and strategic investment decisions across paid, brand and vendor relationships to maximize impact and ROI
- Lead and develop a team of 2+ performance marketers, providing guidance, mentorship, and regular feedback to foster a culture of innovation and continuous improvement
- Acquisition & Conversion Strategy
- Lead full-funnel campaigns across email, paid media, on-site, experiential, and partnerships, designed to drive subscriber growth and deepen audience engagement
- Oversee creative development to ensure messaging is clear, consistent, and optimized for performance across channels
- Own go-to-market strategy for new newsletters and product launches, partnering with editorial and product to drive acquisition, share results, and optimize future rollouts
- Drive landing page testing and conversion optimization leading A/B and multivariate testing, collaborate with product teams on UX improvements, and shape a roadmap that increases conversion rates and accelerates growth
- Lead registration wall strategy — manage vendor partnerships, testing, and optimization efforts to convert anonymous visitors into known subscribers and expand the top of the funnel
- Retention, Engagement & Lifecycle Marketing
- Lead the lifecycle strategy across onboarding, re-engagement, and win-back campaigns that build habits and deepen subscriber relationships
- Oversee churn reduction and list health through targeted segmentation, engagement campaigns, and retention strategies
- Identify and drive high-value actions (HVAs) that correlate with retention and increase subscriber engagement
- Optimize for LTV by testing messaging, timing, and channel mix to extend subscriber lifespans
- Collaborate with product, data, and editorial teams to enhance the subscriber experience and reduce friction across touchpoints
- Data, insights & performance
- Partner Data Insights and product teams to measure, analyze, and optimize marketing performance across the full funnel
- Advance Axios’s first- and third-party data strategies, including tagging, capture, and utilization across platforms
- Improve self-serve tools and dashboards that enable faster decision-making and performance visibility for the Growth & Marketing team
Our take
Axios is a digital news site covering business, tech, politics, and media trends, with a focus on smart and efficient coverage. Much like rival comparable sites The Economist and Politico, it’s also diversified its media to include podcasts, newsletters, and a mobile app. Whilst it remains a major national and international news outlet, it’s also pursuing a new avenue to help shore up its position: local news.
Local news outlets have been in sharp decline over recent years: it’s too costly, with too little revenue. Axios’ plan is to opt instead for local newsletters. They’re highly advertiser-friendly, and the model itself is exceptionally scalable. So Axios may succeed where traditional efforts by other outlets like The Huffington Post (and countless local outfits) have failed.
Axios was previously held up as an exception to the mergers and acquisitions other news outlets were having to undergo to weather the decline of print media. However, in order to fund the expansion into local news, Axios has been acquired by the global conglomerate (and previous investor in the company) Cox Enterprises. This is good news - Cox Enterprises owns and protects local newspapers in Ohio, and looks set to be a hands-off and values-aligned new Axios owner.
Steph
Company Specialist at Welcome to the Jungle
Insights
60% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2019
$27m
SERIES C
Nov 2017
$20m
SERIES B
Total funding: $57m
Company benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Company HQ
Radnor - Fort Myer Heights, Arlington, VA
Leadership
Jim VandeHei
(Co-Founder & CEO)Previously a Reporter for the Wall Street Journal and Washington Post, they then went on to found Politico and serve a decade as its CEO.
Mike Allen
(Co-Founder & Executive Editor)Spent nearly a decade as Politico's Chief White House correspondent before co-founding Axios in 2016.
Roy Schwartz
(Founder & President)CEO of Axios HQ. Spent time as a partner at The Gallup Organization, then as VP and ultimately CRO of Politico.
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