Growth Operation Specialist, Goodnotes
User Growth & Templates 6 month Contract
Top-rated note-taking app
Be an early applicant
Top-rated note-taking app
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- Growth or Experimentation Experience: You have experience running A/B tests and funnel analyses with contents, using data-driven hypotheses to improve activation, conversion, and retention of a product
- Content Operations: You have managed a digital content library or asset pipeline end-to-end, keeping multiple stakeholders aligned in a fast-paced environment with a strong eye for detail, quality, and category organization
- Quality Standards: You have a high bar for digital content quality and have previously been responsible for defining what "good" looks like in a digital product context - think templates, planners, notebooks, slides or interactive assets rather than video or social content. You can translate quality standards into clear creator guidelines, and work closely with engineers to understand technical feasibility
- Operationally Rigorous: You've built or significantly improved a process from scratch, providing creative solutions to technical roadblocks. You can clearly articulate what was broken, what you changed, and how you measured the improvement
- Creator or Vendor Management: You have independently managed a pipeline of external vendors or creator partners with minimum supervision while finding ways to streamline and automate repetitive workflows. Familiarity with tools like Zapier, Monday.com, or Zendesk is a plus
- Preferred Skills - Skills good to have
- Significant experience working in fast-paced tech environments in business, product marketing, product, or operational roles - preferably in digital consumer products, e-commerce or digital subscription platform
- Experience in productivity platforms such as note-taking, creative design, collaboration services is a plus
- Familiarity with BI tools or analytics platforms (e.g. Amplitude, Hex, or equivalent) is a plus
What the job involves
- This role sits within the Growth Team, whose mission is to acquire new users, convert them into subscribers, and keep them coming back
- As a Growth Operations Specialist, you won't just manage the template marketplace — you'll use it as a growth lever
- That means sourcing and onboarding high-quality templates, identifying which ones are driving user activation and retention, and working closely with creators to build content that moves users through the funnel
- This role uniquely blends two disciplines: the analytical rigor of a growth experimenter — forming hypotheses, running tests, and interpreting data — and the operational ownership of a marketplace manager, curating a content ecosystem that serves millions of users
- You'll combine operational rigor with a data-driven mindset, running experiments, tracking performance, and turning findings into action
- You'll also manage the relationships with our creator and vendor network end-to-end, from onboarding to performance reporting
- You'll report into the Growth Business Unit and work cross-functionally with Product, Legal, and Finance
- Please note: This role will initially be offered as a 6 month contract position with the possibility to extend
- Funnel-driven template strategy : Drive conversion optimization across the user funnel with template library. You will use data to identify high-performing templates and will work closely with creators to build templates that specifically target user activation
- Data-driven experimentation : Develop and test hypotheses to improve user’s retention and usage with template library. You will use quantitative analysis to identify which template contents are effective in high-quality user acquisition, conversion, and retention
- Product discovery: You will proactively identify user needs based on experimental results to define, discover, and build a new template category
- Digital asset management and operations : Manage the end-to-end template submission pipeline with highest detail and category organization
- Content Creator & Vendor Management: Act as the primary account manager for external vendors, managing vendor or seller onboarding, performance reporting, and contract execution while keeping complex cross-functional initiatives moving forward
Application process
- Introductory Call – A conversation with a member of our Talent Acquisition team to learn more about your background, what excites you about the role, and why you’d like to join Goodnotes
- Hiring Manager Interview - Questions around your experience and skills
- Panel Interview - Questions around the Goodnotes company values and a short presentation on one of your passions
- AI Literacy - A short conversation to gauge your understanding and use of AI tools
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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