The UK fragrance industry is worth over £7 billion annually, but remains dominated by a small number of global giants – including LVMH, L'Oréal and Chanel. Ffern is an early stage start-up seeking to revive the traditional art of perfumery with the help of a 4th-generation master perfumer.
Producing a maximum of four perfumes a year (each bottle is released at the equinox and solstice), Ffern's products are organic, vegan and made from natural ingredients. Interested customers must register on Ffern's production ledger in advance to secure a bottle, a model that keeps batches small and exclusive, in turn allowing the team to focus on quality and sustainability.
Consumer trends towards perfume have shifted in recent years, with a strong push towards natural and artisanal products. Ffern has garnered significant media attention with its focus on clean fragrances and continues to sell out every quarter. Encouraged by a strong following of repeat customers in the UK, the business now sells in the US and EU.
Freddie
Company Specialist at Welcome to the Jungle
