Oftentimes, sales and marketing teams operate separately instead of in tandem. For instance, the marketing department might deploy digital marketing strategies to drive traffic to the company's website, using marketing funnels to convert them into leads, while the sales department cold-contacts people - an expensive and ineffective process that Dealfront aims to update.
The company - formed from the 2022 merger of Echobot and Leadfeeder - supplies a go-to-market platform that bridges the gap between marketing analytics and sales. With Dealfront, businesses can concentrate their efforts on the highest-value customers (companies that are actively searching or in need of their solutions), cutting down time lost pursuing leads that do not convert to sales.
Post-merger, the company has raised substantial funding that will be invested in international expansion and hiring new talent - with the rebranded Dealfront name already serving upwards of 8000 clients. Operating in a strong market, that is expected to surpass $9.5bn by 2028, Dealfront is well positioned to meet, and possibly exceed, its growth plans.
Kirsty
Company Specialist at Welcome to the Jungle