Associate Director of B2B Strategy, Wpromote

• This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets
• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH)
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI
• Practitioner-level working knowledge of:
• Analytics tools: GA4, Adobe Analytics
• Tagging & tracking: Google Tag Manager (GTM) or equivalent
• Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
• SEO/content tools: SEMrush, Ahrefs, or equivalent
• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn)
• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations
• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas
• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting
• Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation
• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo)
• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps
• Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems
• Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams
• Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies

Desirable

• As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes
• You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue
• Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech
• Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions
• Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams
• Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue
• You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations
• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs
• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting
• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix
• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
• Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI
• Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity
• Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations
• Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion
• Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps
• Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation
• Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design