Growth Content Specialist, Alan

• We're looking for someone who can build systems, make strategic decisions, and execute without hand-holding
• Mission-driven impact: Your content will help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100
• Level up your skills: Get trained on AI agent creation (Dust workflows) and SEO automation (Semrush reporting for keyword monitoring) to become an AI-native content operator
• For this role we're looking for a B level on our grid
• If you feel like you don't have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!
• Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

Desirable

• You'll join Alan's Growth team to create content at volume, build scalable multi-markets processes, and balance brand with performance
• You'll shape Alan's organic growth trajectory as we scale across Europe and beyond
• Build and scale the content engine that will make organic search Alan's #1 acquisition channel across France, Belgium, Spain, and Canada
• You'll work as a duo with our GEO/SEO Growth Marketer and partner with our Growth team to turn content into traffic growth and business impact
• This role combines two core elements: writing content our members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts
• You'll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale
• Own and execute Alan's content calendar across formats: blog posts, in-depth guides, landing pages
• Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity
• Ship high-quality work at pace while maintaining Alan's distinctive brand voice
• Create content that generates awareness (brand & non-brand traffic), conversions, and positions Alan as a category leader in health insurance
• Ensure brand coherence as we scale from content execution to strategic narrative ownership
• Adapt Alan's content framework for Spain, Belgium, and Canada - respecting local regulations, cultural nuances, and member expectations
• Build repeatable localization processes (avoiding bottlenecks and quality loss)
• Work with local market teams to ensure content is accurate, compliant, and actually resonates
• Build custom AI agents to automate research, drafts, and optimization
• Optimize for AI search (ChatGPT, Perplexity), not just Google
• Test workflows that let you deliver quality content consistently
• Shape the future of organic growth at Alan: You'll arrive at the perfect moment as we shift from reactive execution to proactive, data-driven content strategy
• Work at the intersection of content, AI, and health innovation: This role will evolve rapidly with the generative AI landscape. You'll experiment with cutting-edge tools and help define what AI-assisted content production looks like at scale
• Multi-market impact from day one: Your work will directly influence Alan's expansion across France, Belgium, Spain, and Canada, with millions of potential members
• Join a fast-growing team: You’ll join a multidisciplinary crew and regularly work with Marketers, Designers, Engineers
• Mission-driven impact: Your content will help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100
• Level up your skills: Get trained on AI agent creation (Dust workflows) and SEO automation (Semrush reporting for keyword monitoring) to become an AI-native content operator