Partner Marketing Lead, Amperity
$150-200k
Cash incentives are also available & new-hire equity grant
More information about location
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$150-200k
Cash incentives are also available & new-hire equity grant
More information about location
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- You have experience in B2B partner marketing, collaboration experience implementing programs that bring measurable impact
- You're organized, strategic, and excited to help scale a partner-first growth engine
- 15+ years of experience in partner/channel marketing in a B2B environment
- Strong understanding of and experience with digital marketing, demand generation, and content marketing within a partner ecosystem
- Experience building joint go-to-market (GTM) strategies with external partners
- Experience with Salesforce as a CRM tool
- Strong analytical skills to assess campaign effectiveness, track measurements, and optimize performance
- Exceptional project management and organizational skills with the ability to manage multiple initiatives simultaneously. (this is key in this role, juggling many projects effectively)
- Proven experience working with sales, and product marketing to align marketing efforts with our business goals
- Excellent communication, relationship management, and negotiation skills to engage both internal and external stakeholders
- Strong attention to detail and ability to manage budgets and marketing spend
- Experience working in technology, SaaS, or software industries
- Familiarity with SIs, Databricks, Snowflake
What the job involves
- We're looking for a Partner Marketing Manager to deepen relationships with important partners, lead co-marketing efforts, and increase visibility through joint campaigns
- You will oversee execution across partner marketing programs, enablement content, and GTM support—working with, through, and for our partner ecosystem
- Reporting to the Senior Director of Growth Marketing, you'll partner with Marketing, Alliances, Sales, and Customer Success to lead pipeline, align messaging, and support activation across our solutions
- You'll create content and campaigns tailored to each stage of the buyer journey, ensuring partners are equipped to succeed
- Develop and lead integrated partner marketing programs, ensuring agreement on partner and executive priorities
- Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events
- Collaborate with sales, product, and marketing teams to build and deliver joint go-to-market (GTM) plans with partners
- Manage relationships with partners and our teams to ensure agreement on goals, messaging, and co-branded efforts
- Develop and execute co-branded marketing campaigns in collaboration with important partners, promoting awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events
- Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement
- Analyze and report on campaign performance, optimizing strategies and improving Rreturn on investment
- Ensure brand consistency across all partner marketing efforts and collateral
- Ensure smooth execution of joint marketing programs across different departments
- Support contract negotiations and budget management related to partner marketing programs
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this data. Its platform combines data from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Because of the nature of this data, Amperity concentrates on large customer-focused enterprises, with hundreds of clients including Starbucks, Alaska Airlines, Crocs, Under Armour, and Patagonia. Despite competition from the likes of Twilio’s Segment, Epsilon Independent, ActionIQ, and Redpoint Global, Amperity is seen as an established player in the customer data platform market, which is worth more than $4.5 billion.
Following a $100 million funding round, while watching revenue grow 200% in mid-2021, the company hit unicorn status, proceeding to set its sights on international expansion. It has since strengthened its executive team and opened a new office in London - though, like many of its peers, the economic downturn has caused the company to undertake two rounds of layoffs within half a year. Despite this, the company remains positive as it targets new growth and partnerships in Europe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options - Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Co-Founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-Founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Amperity