Demand Generation and Integrated Campaigns Lead, PubNub
$100-130k
+ Stock options
Platform for building & operating real-time interactive apps
Be an early applicant
Platform for building & operating real-time interactive apps
101-200 employees
Be an early applicant
$100-130k
+ Stock options
101-200 employees
Company mission
To make virtual experiences and spaces as engaging as in-person ones.
Role
Who you are
- Relevant Experience in the Tech Industry: 5+ years in demand generation and campaign management with a track record of driving high growth in a B2B SaaS environment
- Technical Proficiency: Familiarity with tools such as Salesforce CRM, Marketo marketing automation, and 6sense for ABM is a must
- Project Management: Proven ability to manage multiple priorities and drive projects to completion
- Collaborative Leadership: A hands-on, collaborative player/coach who can lead and guide but isn’t afraid to roll-up their sleeves to get the job done
- Strategic Planning & Execution: Experience in driving revenue through multi-channel strategies
- Channel Experience: Deep understanding of traditional, digital, and emerging demand generation channels
- Adaptability and Agility: Ability to quickly learn new technologies, products, and systems, and thrive in a dynamic, fast-changing environment
- Creative & Innovative: A resourceful approach with a "can-do" attitude to tackle challenges head-on and deliver results
What the job involves
- PubNub is looking for a hands-on marketing professional with experience in the B2B tech industry to join our team as the Demand Generation and Integrated Campaigns Lead
- This is a critical individual contributor role, reporting to the VP of Revenue Marketing
- You will be responsible for creating and executing awareness and demand generation campaigns that will drive qualified leads through the sales funnel, generate pipeline, and enable PubNub to reach revenue targets
- Drive Growth: Develop and execute strategies that increase brand awareness, lead generation, and engagement within our key target markets using both digital and traditional channels to drive sales pipeline and brand awareness
- Design and Implement Campaigns: Build and launch integrated campaigns, collaborating with the Revenue Marketing team which includes Content, Design, Events, Social, and Product Marketing, as well as Sales, Operations, and other key stakeholders
- Hands-On Execution: In this role you will plan, develop, and personally execute demand generation programs and integrated marketing campaigns, including outbound campaigns to verticals, awareness and thought leadership campaigns, content promotions, and sales initiatives to drive leads and pipeline
- Account-Based Strategies: Manage and lead the execution of Account-Based tactics across channels and teams to drive measurable outcomes within target accounts
- Digital & In-person Events: Working with product marketing, you will be responsible for the execution of webinars and other live digital events — including promotion, logistics, and follow-up. You will also oversee external resources to plan and execute events crucial to meeting awareness and pipeline goals
- Nurture Programs: Collaborate with content and product marketing teams to develop nurture programs that guide prospects through the funnel, optimizing for engagement and conversion
- Sales Collaboration: Work closely with business development and sales leadership to produce campaign training and enablement materials
- Data-Driven Insights: Set campaign KPIs, measure and analyze campaign performance and iterate for improvement
Our take
Despite the hyper-connected world of today, developers struggle to build fully connected applications due to the reliance of servers. Servers result in low-latency communication, a problem that seems both archaic and totally approachable.
PubNub provides a real-time network IaaS for companies and users to send and manage data between the internet-of-things. The company provides API tools for secure and low-latency communication within digital events, bidirectional monitoring, and connectivity between applications.
Boasting over 800 million device connections a month, plus a host of valuable use cases, PubNub appears to have well and truly landed in the space. It is well funded, and has been focussed on both geographical expansion and enhancing the functionality of its platform - for example with the addition of React native chat UI components to its product portfolio
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2021
$65m
SERIES E
Apr 2019
$23m
SERIES D
Total funding: $134.1m
Company benefits
- Employee Stock Option Plan
- Flexible Time Off
- Hackathons
- Health Plans
- Wellness/Fitness Program
- Developers Community Meetups
Company values
- Earn Customer Loyalty: We sweat the details so our customers don’t have to and strive to offer a consistent and predictable service
- Ruthless Efficiency: We look for continuous improvements to everything we do and look beyond today’s standards for what is possible
- Point Positive: We share a clear vision of what a better future looks like and inspire to blaze the path to it
- Passion for Innovation: We take pride in what we’ve built and always look for ways to better PubNub
- Celebrate Achievements: We do not win alone. We pick each other up. We succeed as a team. Every success is celebrated, big and small
Company HQ
Embarcadero, San Francisco, CA
Articles
Leadership
Stephen Blum
(CTO)Studied Computer Science at three universities. Founded LTS Yavo LLC. Was Lead Software Developer at Microsoft for 2 years. Was Lead System Architect at Loyalize for 2 years.
Share this job
View 1 more job at PubNub