Associate Creative Director, Whatnot
Performance
$175-225k
+ Offers Equity
Live stream platform & marketplace
Open for applications
Live stream platform & marketplace
501-1000 employees
Open for applications
$175-225k
+ Offers Equity
501-1000 employees
Company mission
Whatnot's mission is to enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- Curious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here
- As our Associate Creative Director, Performance Marketing you should have 10+ years of experience in performance creative roles with an emphasis on paid social, plus:
- 2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand
- Proven track record of leading creative development from concept to execution, clearly articulating strategies and concepts to creators, designers, copywriters, and video editors
- Deep understanding of audience behavior, established and emerging digital marketing trends and tools, specifically paid and organic social, across all ad platforms
- Skilled at interpreting performance data, leveraging analytics tools to refine creative strategies and enhance campaign effectiveness
- Ability to set and achieve performance marketing goals, managing budgets and campaigns at scale, with the awareness to pivot and adapt as priorities shift
- Experience reacting to cultural moments with timely, relevant social content that resonates
- Thrives in a fast-paced environment, motivated by both creativity and results
- Passion for exploring how brands can intersect with culture
- Naturally curious and proactive, with a growth mindset and a high standard for quality
- You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work
- High-growth startup, marketplace or creator-focused platform experience preferred
What the job involves
- We are looking for an Associate Creative Director, Performance Marketing to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences
- As a core member of the team, you’ll play a key role in leading the strategy, development, and execution of high-performing creative assets across international marketing channels
- We’re looking for a collaborative, data-driven creative leader who’s eager to experiment, optimize, and push the boundaries of performance marketing and elevate Whatnot’s position within the cultural landscape
- Oversee end-to-end processes, from initial brainstorms to final handoff, to deliver standout work that drives conversion and engagement
- Establish a steady pipeline of relevant, high-performing creative at a global scale for ongoing testing and iteration that successfully balances performance goals with brand ambitions
- Analyze performance data and testing results to uncover and share insights in creative lookbacks with stakeholders, refine creative direction and strategies, and drive better outcomes
- Stay ahead of trends, emerging platforms, and creative best practices to keep our marketing fresh, effective, and culturally resonant
- Provide feedback and guidance to team members and external partners, fostering a collaborative environment of creative excellence
- Manage relationships with external agencies and contractors as needed to scale creative production efficiently
- Team members in this role are required to be within commuting distance of our New York City, San Francisco, or Los Angeles hubs
Our take
The collectable toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectable toys, some of which are rare and can cost thousands of dollars. It's also expanded to sports cards, coins, comics and more.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
54% employee growth in 12 months
Glassdoor (4.9)
Trustpilot (4.3)
Company
Funding (last 2 of 7 rounds)
Jan 2025
$265m
SERIES E
Jul 2022
$260m
SERIES D
Total funding: $749.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
Salary benchmarks
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