Product Marketing Manager, Granum

• This role is ideal for someone who thrives on cross-functional execution and wants to be a key driver of growth at a fast-moving, scaling company
• Has 3–5 years of B2B SaaS marketing experience, including at least 2 years in product marketing
• Has a desire to become a leader within our organization by becoming a thoughtful subject matter expert and relationship building
• Will be curious about our customers and is driven to learn deeply through interviews, research, and firsthand engagement
• Has a bias for action - comfortable owning execution, organizing moving pieces, and driving results
• Is collaborative and cross-functional - able to work with product, sales, marketing, and support teams
• Is a strong communicator, both written and verbal, with an ability to distill complex topics into simple language
• Has a track record of successful product launches and the ability to turn strategy into execution
• Is organized, detail-oriented, and capable of juggling multiple priorities
• Is comfortable in a fast-paced environment and thrives with autonomy

Desirable

• We’re looking for a Product Marketing Manager to take ownership of our core landscaping business management software, LMN, with an emphasis on leading product launches and driving adoption of high-impact areas of LMN, including the Crew App, as well as Invoicing & Payments
• This role will be highly visible within our organization and will be critical to the success of our company’s growth plan
• You’ll be responsible for turning customer insights and product capabilities into clear value-messaging for customers-facing teams. You’ll own the execution of the product marketing strategies in partnership with Marketing, Sales, & Customer Success to drive customer acquisition and retention
• You’ll help shape how we tell the story of our suite of solutions, and bring critical feedback back to the product management team to influence what we build next. You’ll have an opportunity to become a strategic asset to our company in this seat
• You’ll report to the Senior Product Marketing Manager, and join an excellent marketing team that values curiosity, clarity, and impact
• Become and serve as an expert on our product, our customers, and our market
• Lead go-to-market / product launch execution for LMN platform including Invoicing and Payments, LMN Crew App, and align all internal teams through communications and documentation
• Conduct customer and market research to better understand different types of landscaping businesses and what they value, and how our product does or does not serve their needs
• Use this knowledge and translate product capabilities into compelling positioning, messaging, and customer-facing materials that will empower marketing (e.g., personas, messaging), sales (e.g., product resources), and customer experience teams (e.g., objection handling, FAQs)
• Partner with Product Managers and PMM Leadership to support roadmap alignment and deliver features that customers need
• Develop and execute in-app communication strategy that will drive deeper product adoption amongst new and existing LMN customers
• Collaborate with Demand Generation, Content, and SDR teams to inform product campaigns and marketing strategy
• Lead beta testing, product sunsetting, and product release process through planning, and deep cross-team collaboration and communication