Global Influencer Marketing Specialist, Lovevery
YouTube
$50k
+ Stock options
Early learning program supporting families with stage-based play for children
Be an early applicant
Early learning program supporting families with stage-based play for children
201-500 employees
Be an early applicant
$50k
+ Stock options
201-500 employees
Company mission
To help every parent feel confident.
Role
Who you are
- We are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue
- 2–3 years experience in influencer or digital marketing (YouTube experience strongly preferred)
- Proven success managing and growing YouTube influencer programs or channels (please highlight results in your application)
- Strong communication, negotiation, and project management skills
- Passion for parenthood, early childhood development, and digital communities
- Analytical mindset with ability to measure ROI and optimize for growth
What the job involves
- We’re looking for a YouTube Influencer Marketing Specialist to turn YouTube into a growth engine for Lovevery
- You’ll own creator relationships, scale influencer sends, and deliver a steady pipeline of authentic content that builds trust with parents around the world
- You’ll own the process from top to bottom including communicating with influencers, creating product orders, tracking social posts and analyzing results
- Identify and build relationships with YouTube creators who align with Lovevery’s brand
- Negotiate integrations and manage creator partnerships from outreach to posting
- Scale influencer sends to drive consistent wins and evergreen video content
- Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community
- Database Management: Maintain an organized internal database of influencer relationships and provide regular updates
- Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin
- Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting
- Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms
- Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI
Our take
A child’s first toy - whether that’s building blocks or a Ken doll - will serve their first foray into learning. Lovevery recognizes the relationship between toys and child development, offering Montessori-inspired, naturally made play kits. Subscribers to Lovevery receive a box every few months containing age-appropriate toys that change and grow in tandem with the child.
Whilst the products are aesthetically pleasing and well built, they are uniquely inclusive, being both gender neutral and customizable, such as a doll’s skin tone. Along with information on its accompanying app, each kit comes with “play cards” that provides context around the toy and its educational purpose, creating an informative and empowering space for parents when approaching play.
Lovevery continues to evolve, starting as a play kit provider and now with an app with hundreds of thousands of subscribers. Its partnerships with Target and an expansion into the European market indicate impressive growth. And with new launches including a resale marketplace, the company is well set for even more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$100m
SERIES C
Oct 2019
$20m
SERIES B
Total funding: $126m
Company HQ
Downtown, Boise, ID
Leadership
Jessica Rolph
(Co-FOunder & CEO)Previously co-founded and served as COO of HappyFamily Brands, now serving as a Board Member. Spent 10 years at RSF SocialFinance, eventually as the Independent Director, Member of Audit Committee and Compensation Committee. Is currently a Henry Crown Fellow for The Aspen Institute and a Member of YPO.
Roderick Morris
(Co-Founder & President)Started out as an Analyst for Corporate Executive Board and Simmons & Company International, before becoming a Consultant for Bain & Company. Served as the Vice President of Business Information Solutions for LexisNexis, Vice President of Marketing for Vovici and Senior Vice President of Marketing and Operations for Opower. Has served as a Board Member for Somos, Energicity and the Conservation Lands Foundation.
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