Director of Global Ninja Marketing, SharkNinja
$156-264.4k
Offers ESPP
More information about location
3 days a week in office (Needham, MA)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$156-264.4k
Offers ESPP
More information about location
3 days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- We are seeking creative, strategic, and execution-oriented marketers who understand the intersection of product innovation, consumer demand, and commercial performance, and who are excited to build and grow global businesses in both established and emerging markets
- Strong communication skills with the ability to influence and present effectively at all levels of the organization
- Broad marketing expertise spanning strategy development, brand building, product launches, and integrated marketing execution
- Ability to think strategically and connect insights across functions, markets, and business priorities
- Strong project management skills with the ability to manage multiple initiatives simultaneously in a complex, cross-functional environment
- Exceptional influencing, collaboration, conflict resolution, and problem-solving capabilities
- Ability to translate complex product features into compelling consumer benefits and differentiated value propositions
- Comfortable working in a fast-paced, iterative environment with a bias toward action and results
- Demonstrated ownership mentality and willingness to roll up sleeves to drive outcomes
- Proven leadership and people management capabilities, including coaching and developing talent
- Strong analytical skills with the ability to leverage data to inform decision-making and business recommendations
- Bachelor's degree in Marketing, Business, or a related field required; MBA preferred
- 8+ years of progressive marketing experience, preferably within consumer products, durable goods, or other consumer-focused industries
- Proven experience developing brand strategy, positioning, messaging, and integrated marketing plans
- Experience leveraging consumer insights to create effective marketing programs and drive business growth
- Experience leading creative development, media strategy, and campaign execution
- Experience supporting new product development and commercialization
- Experience working in global or multi-market environments strongly preferred
What the job involves
- Our goal is to build devotion brands through deep category and consumer understanding, brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth
- This is an opportunity to influence meaningful business outcomes in a fast-paced, high-growth environment while helping shape how millions of consumers experience our brands every day
- The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale across the portfolio, focusing on demand creation, sell-in, and sell-through of both new product launches and the base business
- SharkNinja marketers operate with a general manager mindset and collaborate across functional boundaries to drive growth and market leadership
- This highly cross-functional role partners closely with R&D, Engineering, Product Development, Demand Planning, Creative, Media, Sales, Consumer Insights, and regional teams
- As the Director, Marketing, you will serve as a key steward of your business and category portfolio, helping to shape product roadmaps, global go-to-market strategies, and integrated marketing programs
- You will ensure a consistent and compelling consumer value proposition across all touchpoints, including packaging, advertising, PR, social and content marketing, web properties, retail merchandising, and trade communications
- Partner cross-functionally to define portfolio strategy and ensure product definition, pricing, cost structure, and timelines align with retailer planning cycles while delivering market share, revenue, and profitability targets
- Develop a deep understanding of consumer needs, category dynamics, pricing, positioning, purchase drivers, and the competitive landscape. Translate data and insights into actionable recommendations that drive product assortment, innovation priorities, and growth strategies
- Collaborate with Product Development, Marketing Communications, Creative, and Marketing Services teams to develop and execute integrated launch and communication plans. Drive message development and execution across packaging, PR, retail, digital, social, and other consumer touchpoints
- Partner with Consumer Insights to identify and answer key strategic questions around product positioning, messaging, pricing, and communications. Leverage consumer and market insights to strengthen marketing effectiveness and inform business decisions
- Partner with Sales and Category Management teams to build compelling sell stories and commercial strategies. Communicate product value propositions and deliver category insights, consumer trends, assortment recommendations, pricing strategies, and promotional plans that support retailer growth
- Evaluate business performance, marketing effectiveness, and launch outcomes. Identify opportunities for optimization and establish best practices that improve consumer engagement and commercial results across channels
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 87 more jobs at SharkNinja