Demand Generation Marketer, Kindo

• The ideal candidate will be highly organized with a unique combination of experience with ABX/ABM, webinar and field event planning and execution, building out programs/emails in HubSpot, managing content syndication programs, event lead gen programs, digital ads, email marketing, content creation, and other relevant disciplines
• Attention to detail, exceptional verbal and written communication skills, high-quality standards, a positive attitude, and the ability to hit the ground running are a must
• Experience in this role at an early-growth stage cybersecurity or AI startup is a huge bonus
• 4 years of experience in demand generation or growth marketing with SaaS Software experience (preferred)
• BA/BS required with a marketing background (preferred)
• Hubspot proficiency is required
• Experience using account-based marketing platforms (Zoominfo, MarketingOS, Rollworks, 6Sense, Demandbase, Terminus, etc)
• Experienced marketer with a track record of contributing to pipeline growth and MQL/SQL conversion

• We're seeking an innovative and execution-oriented Demand Generation whiz to plan, build, and run inbound, events and account-based marketing programs to drive and accelerate pipeline growth and conversion
• As Kindo’s Demand Gen marketer, you will be responsible for working cross-functionally to build, execute, and track inbound and outbound marketing programs that drive awareness, generate quality demand for Kindo, and convert that demand into customers
• The level of this role is Senior Manger or Director, depending on past experience
• You’ll play a key role on Kindo’s Marketing leadership team, report to the VP of Marketing and work hand-in-hand with our Director of Marketing Operations
• Develop and implement strategic marketing initiatives, including demand generation and ABM/ABX campaigns, in collaboration with key stakeholders
• Build and manage multi-channel campaigns to drive demand, leveraging platforms for email, PPC, and social ads
• Engage key audiences to enhance brand awareness and lead generation
• Construct segmentation and audience lists for outbound campaigns
• Analyze marketing campaign performance and build KPI reports to guide iterative improvements
• Provide data-driven insights for campaign planning and optimization
• Collaborate with marketing teams to create and manage diverse content plans, including social posts, articles, videos, and gated content
• Manage content syndication programs to acquire new leads and maintain high-quality lead standards
• Plan and execute quarterly in-person ABM events and develop webinar strategies that align with pipeline development goals
• Coordinate with internal and external stakeholders to ensure successful event execution from start to finish
• In collaboration with the Director of Marketing Operations, you’ll support sales and SDR teams with strategic prioritization of outbound efforts, account selection, and execution of outbound campaigns
• Create and manage a monthly sales sprint calendar in the CRM, aligning with demand generation programs to optimize sales efforts

• Equity package
• Comprehensive health, dental, and vision insurance
• Unlimited vacation and paid time off policies

Total funding: $27.6m

Kindo is making AI safer for adoption by enterprises. In the past, third parties would have to aggregate cloud apps and centralise control of AI on behalf of a company wishing to use the software, wasting time and leading to potential security breaches. Through Kindo, customers can customise and centralise control of AI software themselves.