Head of Brand Communications, Harry's Inc.
$158.4-217.8k
+ Equity
2+ days a week in office
Harry’s, Flamingo, Cat Person, and Lumē
Be an early applicant
Harry’s, Flamingo, Cat Person, and Lumē
501-1000 employees
Be an early applicant
$158.4-217.8k
+ Equity
2+ days a week in office
501-1000 employees
Company mission
To Create Things People Like More through purpose-led brands, products, and experiences.
Role
Who you are
- You are a seasoned marketing maven with a minimum of 8-10 years in integrated marketing communications, equipped with extensive experience in managing high-impact social media campaigns, influencer collaborations, and PR strategies. You have a proven track record of commissioning/executive producing highly engaging video content across social channels.
- Your expertise includes strategic oversight of agency partnerships and partnership with internal teams. You thrive in dynamic environments and possess a keen ability to anticipate market trends and consumer behaviors.
- Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends. You have experience setting strategy, driving measurement, managing small teams with a common vision. Experience with media agencies and in strategic creative agency roles is a plus, along with a robust background in social strategy, public relations, and partnerships
What the job involves
- As the Director of Marketing for Harry’s Brand, you will lead the creation and execution of innovative communication strategies that differentiate and elevate our brand in a competitive marketplace.
- This role requires you to manage and synergize our social media, influencer marketing, public relations, and partnership strategies to enhance brand visibility, engagement, and conversion. You will be instrumental in driving the strategic planning for various channel initiatives, ensuring they align with our brand values, messaging, and meet ambitious performance goals
- Strategic Oversight and Execution: Develop and implement comprehensive communication strategies that integrate social media, influencer marketing, public relations, and partnerships to promote brand consistency and increase market penetration
- Social Media Management: Oversee the strategy for all social media channels (Tiktok, IG, YouTube shorts, Reels), ensuring content aligns with Harry's brand voice and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels. Define voice, guidelines and visual style for content, and create the right mix of content at different points in the awareness/consideration/conversion funnel
- Influencer Strategy: Craft and execute influencer marketing strategies that effectively utilize personalities and content creators to expand brand reach and authenticity. What communities do we want to engage with? What types of influencers make the most sense to reach our customers?
- Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and influencers to develop content, scheduling content to be shared and proactively engaging with the community and measuring response. Own the creator strategy (internal and external) and execution across micro, mid and macro creators, driving outreach, connection and execution
- Agency Management: Manage relationships with our social content agency, influencer agency, and PR agency to ensure they deliver on brand objectives and provide ROI. Act as the primary point of contact for all external communications and campaign management for these agencies
- Team Leadership: Lead and mentor a team of three, dedicated to managing our social channels, nurturing our social and influencer communities, and executing our PR strategies. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms
- Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives and campaigns to refine strategies and report on ROAS. Own all social & influencer reporting and analytics, always making the case for social and community’s key role in Harry’s brand and growth. Set goals as it relates to overall social / community engagement
- Collaborative Partnerships: Work closely with brand, creative, retail, and product teams to ensure message cohesion and optimal impact across all consumer touchpoints. Have a deep empathy with other functions – growth, brand, etc - and recognition that deep partnership is essential, and content needs to make those functions successful and vice versa
- Define and allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes
- Here is who you will work with:
- Reporting to VP, Harry’s Brand
- Leading the Harry’s Marketing Communications team
- Working cross-functionally with Brand Management, Omni Go-to-Market, Insights, DTC, Creative/Design
- This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company
Our take
Harry’s Inc shot to fame in the years after its 2012 launch for developing and selling high quality, affordable men’s shaving and grooming products online. Between then and now, the company has grown tremendously, expanding into major retail stores, and launching three more brands: Women’s shaving products company Flamingo, hair care-focused Headquarters, as well as cat food brand Cat Person.
Though a billion dollar sale to consumer brand corporation Edgewell was surprisingly blocked by the Federal Trade Commission in 2020, Harry’s product and brand diversification actually led to a significant boost in sales.
The blocked sale of the company, while a shock at the time, has proven to be a blessing in disguise. Harry’s has gone on to raise hundreds of millions of dollars, which it has used to expand its portfolio of brands – all in keeping with its aim of becoming a major multi-category consumer packaged goods (CPG) company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company benefits
- Medical, dental, and vision coverage
- Wellness reimbursement and incentives
- Annual learning and development stipend
- Flexible Time Off Policy
- One month paid sabbatical after five years with us
- 16 weeks of fully paid parental leave, plus four weeks of customized re-boarding
- Access to all of our products
- All-team lunch and breakfast, and coffee, drinks and snacks!
- Five paid days off per year to volunteer
- Work from home opportunities
- Free membership to Eden Health, a virtual & in-person primary, behavioral, and mental health care platform
- 401K matching
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-CEO)Started his career as a consultant at Bain. Previously worked in Strategy at Brighter.com. Has an MBA from Stanford.
Jeffrey Raider
(Co-CEO)Serial entrepreneur. Founded Warby Parker. Previously a consultant at Bain, where he worked with Andy.
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