Head of Social Media and Influencer, Harry's
$158.4-217.8k
+ Equity
2+ days a week in office
Men's grooming brand
Job no longer available
Men's grooming brand
201-500 employees
Job no longer available
$158.4-217.8k
+ Equity
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- You are a seasoned marketing maven with a minimum of 8-10 years in brand marketing, equipped with extensive experience in managing high-impact social media campaigns and influencer collaborations
- You have a proven track record of commissioning + executive producing highly engaging video content across TikTok, IG, Facebook, and YouTube
- Your expertise includes strategic oversight of agency partnerships and partnership with internal teams
- You thrive in dynamic environments and possess a keen ability to anticipate market trends and consumer behaviors through social listening
- Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends
- You have experience setting strategy, driving measurement, managing small teams with a common vision
What the job involves
- As the Head of Social Media + Influencer for Harry’s Brand, you will lead the creation and execution of innovative strategies that differentiate and elevate our brand in a competitive marketplace
- This role requires you to manage and synergize our social media and influencer marketing strategies to enhance brand visibility, engagement, and conversion
- You will be instrumental in driving the strategic planning for various channel initiatives, ensuring they align with our brand values, messaging, and meet ambitious performance goals
- Social Media Management: Oversee the strategy for all social media channels (Tiktok, IG, YouTube shorts, Reels), ensuring content aligns with Harry's brand voice and business goals
- Leverage analytics to optimize engagement and growth
- Define and iterate on how Harry’s will show up in all content mediums and comms channels
- Define voice, guidelines and visual style for content, and create the right mix of content at different points in the awareness/consideration/conversion funnel
- Influencer Strategy: Craft and execute influencer marketing strategies that effectively utilize personalities and content creators to expand brand reach and authenticity
- What communities do we want to engage with
- What types of influencers make the most sense to reach our customers?
- Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards
- Lead team of people who are developing content ideas, contracting with creators and influencers to develop content, scheduling content to be shared and proactively engaging with the community and measuring response
- Own the creator strategy (internal and external) and execution across micro, mid and macro creators, driving outreach, connection and execution
- Agency Management: Manage relationships with our social content agency, influencer agency, and PR agency to ensure they deliver on brand objectives and provide ROI
- Act as the primary point of contact for all external communications and campaign management for these agencies
- Team Leadership: Lead and mentor a team of three, dedicated to managing our social channels, nurturing our social and influencer communities, and executing our PR strategies
- Set clear team goals, manage workload, and drive professional development
- Build a culture constantly learning, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms
- Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives and campaigns to refine strategies and report on ROAS
- Own all social & influencer reporting and analytics, always making the case for social and community’s key role in Harry’s brand and growth
- Set goals as it relates to overall social / community engagement
- Collaborative Partnerships: Work closely with brand, creative, retail, and product teams to ensure message cohesion and optimal impact across all consumer touchpoints
- Have a deep empathy with other functions – growth, brand, etc - and recognition that deep partnership is essential, and content needs to make those functions successful and vice versa
- Define and allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes
- Reporting to VP, Harry’s Brand
- Leading the Harry’s Marketing Communications team
- Working cross-functionally with Brand Management, Omni Go-to-Market, Insights, DTC, Creative/Design
- This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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