Growth Marketing Lead, Basetwo
TwinOps platform for manufacturers
Job no longer available
TwinOps platform for manufacturers
21-100 employees
Job no longer available
21-100 employees
Company mission
To empower engineers to operationalize AI that they can understand and interpret in order to improve quality, transparency, and performance.
Role
Who you are
- Experience with marketing B2B software is a MUST
- 3 - 5 years of marketing experience, with at least 2 years in a growth marketing capacity at a startup or tech company
- Someone who is tech savvy, scrappy/resourceful and creative. We want you to test ideas quickly and efficiently
- Experience with most of the tools listed below
- Hubspot
- Google Ads, Google Analytics
- LinkedIn Ads
- Semrush, or equivalent for keyword research and analysis
- Expandi, PhantomBuster or equivalent LinkedIn automation tools
- SalesNavigator
- Bonus points for Webflow
What the job involves
- As our first internal marketing hire, you will work closely with the CEO and Head of Sales and will be responsible for building and deploying our digital marketing infrastructure with the support of our advisors and external agencies
- Specifically, you will lead the development and execution of our inbound marketing automation/campaigns, as well as supervise external teams working on content writing, SEO programs and web design/development
- Inbound Marketing Infrastructure:
- Build and deploy inbound marketing strategies, such as marketing automation workflows and campaigns, to drive lead generation, nurturing, and conversion
- Analyze campaign performance data to optimize targeting, engagement, and conversion rates
- Demand Generation:
- Supervise our content writing team, ensuring the creation of high-quality, engaging content that aligns with the company's brand and resonates with the target audience
- Collaborate with our SEO program team to develop and implement effective SEO strategies, ensuring the website and content are optimized for search engines and driving organic traffic
- Supervise our web development team, ensuring the timely delivery of web-related projects and assets (i.e. landing pages, downloadable resources, and web forms) to support marketing campaigns and lead generation efforts
- Collaborate with our design team for the creation of marketing graphics
- Targeted Outbound Support:
- Work with our Head of Sales to conduct targeted persona research to identify potential customers and decision-makers
- Develop and execute event-driven outbound outreach strategies to convert prospects into sales qualified leads
Our take
The demand for manufacturing output and the need for greater efficiency are felt more strongly than ever in today's economy. This is particularly true in the pharmaceutical manufacturing space, where there is an unparalleled demand for production at a scale currently unmet.
To address this growing problem, Basetwo has developed the first no-code platform designed specifically for manufacturing. The platform allows engineers to easily build and deploy their manufacturing plans through the use of machine learning models, or "digital twins", of production machines.
Founded in 2022, the company is still relatively young, but the considerable funding it has raised is very promising. With this, Basetwo will work to bring the same AI optimization that has been deployed across consumer use cases to the complex pharma and chemical manufacturing space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Sep 2024
$11.5m
SERIES A
Apr 2024
$6m
SEED
Total funding: $23.5m
Company HQ
Financial District, Toronto, ON
Leadership
Thouheed A. Gaffoor
(Co-Founder & CEO)Previously founder and CEO of EMAGIN Clean Technologies. Also experienced in Artificial Intelligence, having held head roles at Innovyze and Autodesk.
Thamjeeth Abdul Gaffoor
(Co-Founder & COO)Previously founded Arctic Fox Capital and co-founded Beneficent.
Kiefer Eaton
(Co-Founder & Chief Customer Officer)Previously worked for Cornerstone Research Group and EVERSANA as Assistant/Associate and Associate Project Manager. Also worked as a Health Economics and Reimbursement Manager at the Janssen Pharmaceutical Companies of Johnson & Johnson.
Tawfeeq Abdul Gaffoor
(Co-Founder & CTO)Experience Software Engineer having previously worked at LoyaltyOne, Okta, Uber, Databricks and Lyft.
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