Senior Marketing Manager, Insider
Northern Europe
Growth marketing management platform
Posted today
Growth marketing management platform
1001+ employees
Posted today
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- Degree in Business, Marketing or a related field
- +5 years of previous experience in B2B marketing, ideally for a SaaS business
- Solid leadership skills with experience in building and managing teams
- Good knowledge of digital space
- Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce)
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials strong creative problem-solving skills
- Extraordinary attention to detail
- Excellent event planning and execution skills
- The ability to maintain a positive attitude
What the job involves
- We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise experiences
- Come and join our dynamic Marketing team to create your own playground and take our Northern Europe (United Kingdom, Benelux, Nordics) marketing strategy to the next level
- Builds and owns the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates
- Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
- Owns the event marketing program calendars, organising both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics
- Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
- Works closely with sales to measure program performance and lead quality
- You’re probably expecting an eye-catching, mesmerising job description that will sweep you off your feet, flavoured with the coolest startup jargons
- After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously
- But that’s exactly why we think that nothing says more than the real experience
- We’re underdogs who believe in the power of actions more than anything else
- So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Senior Marketing Manager, Northern Europe and this is what they told us
Salary benchmarks
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.1m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company values
- Lifelong learners - We inspire each other to learn and grow. Together, we’re building a progressive culture for our best work.
- Fearless achievers - We’re radically challenging the status quo. We believe great things never come from hiding in our comfort zones.
- Sincere people - We’re invested in ourselves and each other. We listen, share, and work together to build strong communities everywhere.
Company HQ
Soho, London, UK
Articles
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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