Founding CRM / Conversion Optimisation Specialist, Grapevine
£70-95k
0.1% - 1% Equity
Built to enhance TMC revenues
Open for applications
Built to enhance TMC revenues
1-20 employees
Open for applications
£70-95k
0.1% - 1% Equity
1-20 employees
Company mission
To help Travel Management Companies (TMCs) significantly increase ancillary attachment rates and capture in-destination spend.
Role
Who you are
- Approach: We are looking for someone who is ambitious, experimental and incredibly customer focused. A strong communicator who is proactive and works well with people to deliver outcomes, and haves fun while doing it. The team is small and nimble, so the candidate also has to be very comfortable in a start-up environment
- Data-driven: strong quantitative and qualitative analysis mindset. Experience with analytics tools, heat mapping and statistical analysis
- Strong experience with email marketing and building successful automated marketing campaigns
- A track record in conversion optimisation through both email marketing and web / mobile booking
- Customer-obsessed, with experience in market research, identifying personas and pain points and delivering solutions
- Ability to clearly communicate strategy and work collaboratively with a team to deliver the plan
- A good eye for design and knowledge of best practices
- Ability to work independently and manage multiple projects at once
Desirable
- Experience extracting and manipulating data independently (i.e. SQL)
- Design / Front-end Experience (HTML / CSS)
- A keen traveller
What the job involves
- Increasing cross-sell and up-sell booking conversions, initially via email, then moving into other channels (text, WhatsApp etc)
- Researching existing buying behaviours and engaging regularly with travellers, bookers and clients to identify value creation opportunities throughout the trip
- Creating personalised experiences that customers love
- Running experiments, A/B tests and validating ideas based on data-driven hypotheses
- Analysing outcomes and reporting insights to internal and external stakeholders
- Staying up-to-date with industry trends, new technologies and best practise
- Developing brand awareness through thought leadership and traditional methods
- Supporting the sales team with marketing collateral and outreach
Salary benchmarks
Our take
Grapevine is built by business travellers, for business travellers. The company understands the pain points for the end user all too well. It is trusted by clients in the UK and the US, including Gray Dawes Travel, Wexas Travel, and National Travel.
Grapevine works differently to travel agents. It partners with Travel Management Companies and supplies the tools they need to provide business customers with consumer-grade personalisation.
This is particularly important as, whilst TMCs are great at selling flights, ancillaries have proved more of a challenge. Over 70% of hotel bookings are leaked to off platform sources and next to no in-destination spend is being captured. A huge amount of revenue being left on the table and Grapevine's mission is to change that.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2020
$0.2m
EARLY VC
May 2019
$0.5m
SEED
Total funding: $0.7m
Company HQ
Shepherd's Bush, London, UK
Articles
Leadership
Jack Dow
(CEO)A Masters in Business Studies and French from Edinburgh University. Worked as Asset Manager for Land Securities Trillium for 4 years. Over 8 years as Senior Manager of Capital Transactions at Dexus.
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