Senior Regional Marketing Manager, CoachHub

• We are hiring a strategic yet hands-on field marketing leader to drive regional marketing initiatives across the UK & Ireland
• The ideal candidate is entrepreneurial, execution-focused, and thrives in a fast-paced, scale-up environment
• Proven experience in B2B SaaS field marketing, preferably within a scale-up environment
• Strong track record of collaboration with Sales to drive pipeline and revenue
• Proficient with Salesforce and Hubspot in a data-driven marketing environment
• Strong expertise in campaign and event marketing, with the ability to own and optimize independently
• Capable of thinking strategically while rolling up your sleeves to execute
• Comfortable navigating ambiguity and complexity with a proactive, entrepreneurial mindset

Desirable

• This is a high-impact role focused on pipeline generation and revenue growth
• You will work in close partnership with Sales and cross-functional Marketing teams, owning campaign strategy, budget management, and execution
• While you will have access to freelance support where needed, there are no direct line management responsibilities
• Partner with the VP of Sales to define and align on marketing goals and regional strategy
• Own end-to-end campaign management—from strategy to flawless execution
• Develop and deliver multi-channel campaigns tailored to mid-market and enterprise segments
• Manage and report campaign performance using Salesforce and Hubspot: tracking pipeline impact, MQLs, and campaign ROI
• Drive alignment with key stakeholders:
• SDRs for lead follow-up
• Customer Success to leverage client advocates
• Digital, Content, Brand, and Product Marketing for integrated execution
• Plan and execute a mix of webinars, executive dinners and flagship events in the UK&I region
• Build and localize messaging, use cases, and GTM motions relevant to the UK&I market
• Collaborate cross-functionally to amplify partnerships and surface competitive insights in the region
• Stay agile—capable of scaling, iterating quickly, and handling multiple priorities with a solutions-first mindset