Product Marketer, Coinshift

• 3+ years of experience in product marketing, growth marketing, or content creation
• Prior experience at an early-stage B2B SaaS company
• A strong understanding of the web3 ecosystem, key projects, topical narratives, and emerging trends
• A proactive “doer” with a keen eye for exceptional marketing strategies
• Excellent writing and editing skills (samples required)
• Knowledgeable or interested in go-to-market technology, startups, and growth strategies
• Proven experience in establishing and leading marketing teams and strategies

Desirable

• Reporting directly to our Product Lead, you will straddle the realms of Product Marketing and Growth Marketing
• Your role encompasses launching, tracking, and optimising campaigns across various channels. The aim? To seamlessly guide our prospects and customers through the marketing funnel while effectively communicating the benefits of our product
• You will constantly ideate on our key messages and the right audience for them, ensuring our brand's voice reaches the market effectively.
• Develop and implement robust product marketing strategies encompassing positioning, messaging, competitive analysis, and go-to-market plans
• Support Go-To-Market (GTM) strategies with product, sales enablement, pricing, partner marketing, and competitive analysis
• Craft Coinshift's overarching messaging and positioning, collaborating closely with our product and growth teams
• Manage our distribution channels, demand generation, inbound marketing, website, marketing tech stack, paid advertising, and marketing analytics
• Supervise the brand designer's output, ensuring the delivery aligns with our brand's vision and standards
• Pen our monthly newsletter, keeping our audience updated on our latest developments
• Define our social media strategy, with a focus on Twitter and other relevant platforms
• Collaborate with our Customer Success team to enhance user testimonials and onboarding processes
• Regularly experiment with diverse marketing strategies to optimize outreach and engagement
• 📊 Example Metrics
• Organic website traffic
• Referral traffic from social media, particularly Twitter
• Newsletter subscription rates
• Inbound leads and conversion rate

• Initial Screen (30 mins): We'll assess your qualifications to ensure they align with the job requirements
• Culture Fit Call (60 minutes): We'll assess your fit with our company culture and values to ensure you'll thrive in our environment
• Take-Home Assessment (3-5 hours): You'll have the chance to showcase your skills and experience in a tangible way
• Assessment Deep Dive (60 Minutes): The hiring manager will guide you through a detailed review of your assessment