Growth Marketing Manager, Productboard

• This is an opportunity for the right person to own the acquisition-centric experimentation initiatives across marketing channels
• 3+ years of experience in Growth Marketing (SaaS preferred)
• Strong analytical skills with experience in A/B testing, conversion rate optimization, and funnel analysis. Experience with Google Analytics, Amplitude, and Looker a plus
• You understand cohort analysis, segmentation, statistical significance, and know how to derive insights from data
• Deep understanding of subscription products and self-service flywheels
• Experience leading executive-level discussions and technical deep dives with engineering teams
• You have strong organizational, planning, and analytical skills

• The Growth team’s goal is to make it exceptionally easy for people around the world to discover, trial, buy, and use our suite of products and services
• As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel
• We’re looking for a Growth Marketer who’s curious about data and passionate about accelerating conversion rate optimization
• You will be an integral member of our product-led growth strategy, working with teams that span across our Self-Serve and Sales products
• You will report to the Head of Growth
• Partner with Product, Engineering, Design, and GTM stakeholders to execute high-impact experiments, self-serving execution wherever possible. You’ll also partner with Marketing to find opportunities to drive website traffic and generate qualified leads across email and in-app channels
• In partnership with Marketing, own conversion KPIs (leads, MQLs, booked demos) throughout the funnel related to direct, paid, and organic traffic and report on inputs, outputs, insights, and plans
• Leverage data insights to identify conversion bottlenecks and opportunities across multiple channels, including website, email, in-product, and social media
• Define and implement the CRO experimentation roadmap, utilizing A/B and multivariate testing, to improve funnel conversion
• Define and monitor KPIs that provide insight into the health of the business
• Prepare recommendations and present findings from experiment data to executive stakeholders
• Conduct market research, identify industry trends, and provide competitive analysis
• Evangelize data-centricity and best practices across the company

• Competitive stock options
• Continuous professional growth
• Investment into your health & wellness
• Free food and catered lunches
• Pet-friendly offices

Total funding: $257.7m

Productboard is a product management system which plays a major role in helping businesses understand their market, letting them get the best products to market quickly. The platform is particularly focused on helping companies understand what customers require from them, enabling sound decisions to be made on what to prioritize.