Vice President of Marketing, Voxie Inc
Conversational AI text marketing
Open for applications
Conversational AI text marketing
21-100 employees
Open for applications
21-100 employees
Company mission
To turn conversations into revenue.
Role
Who you are
- 10+ years of B2B SaaS marketing experience
- Proven success partnering with Sales to drive pipeline, deal size, and revenue outcomes
- Strong product marketing and brand storytelling experience
- Comfortable owning revenue influence and pipeline outcomes
- Experience with franchises, & multi-location businesses. Vertical SaaS strongly preferred
- Executive presence with the ability to influence cross-functional leaders and customers
What the job involves
- Voxie is hiring a VP of Marketing to lead a revenue-aligned, enterprise-focused marketing organization tightly integrated with Sales, Product, and Customer Success
- This role owns enterprise marketing strategy and execution with a clear mandate: accelerate enterprise sales cycles, increase average deal size, and drive predictable expansion across franchisors and holding companies. The VP of Marketing will serve as a core GTM leader, partnering closely with the CEO and Sales leadership to ensure marketing directly impacts pipeline creation, buyer conviction, and ARR growth
- This is not a brand-only or lead- volume role. It is a growth leadership role accountable for enterprise outcomes
- Own marketing-sourced and marketing-influenced enterprise pipeline and ARR targets
- Partner with Sales leadership to define and execute account-based strategies for priority accounts
- Build repeatable programs that shorten sales cycles, and increase deal size
- Enterprise Product Marketing & Positioning
- Own positioning, messaging, and narrative for enterprise and franchise buyers
- Translate product capabilities into clear ROI, operational leverage, and risk reduction
- Build and maintain enterprise sales decks, vertical narratives, and competitive intelligence
- Create a scalable system for case studies, ROI models, and executive proof points
- Partner with Customer Success and Product to capture measurable customer outcomes
- Ensure Sales has credible, relevant proof for every enterprise selling motion
- Design and execute ABM programs for franchisors, holding companies, and expansion targets
- Own field marketing including executive dinners, conferences, and partner initiatives
- Ensure events and campaigns consistently drive meetings, pipeline, and follow-up, not just awareness
- Operate as a tight, ongoing partner to Sales leadership
- Equip Sales with clear, current messaging and marketing materials
- Build feedback loops from sales conversations to continuously refine messaging and strategy
- Build and lead a lean, high-output marketing team
- Prioritize repeatability, templates, and systems over one-off campaigns
- Establish clear goals, metrics, and accountability across all marketing functions that are in alignment with company goals and initiatives
- What Success Looks Like (12–18 Months)
- Marketing is a predictable, trusted driver of enterprise pipeline and ARR
- Sales cycles shorten and buyer confidence and conviction increases
- Teams have immediate access to clear ROI proof and vertical-specific narratives
- Voxie is clearly positioned and recognized as the franchise growth intelligence platform
Our take
Text messaging is a versatile marketing strategy for brands, especially with mobile phone ownership and engagement on the rise. This issue, however, is how to manage large-scale engagement: the messaging needs to be on-brand, timely, and engaging. Voxie has developed an AI chatbot that works over SMS, helping brands engage customers more intimately and at scale.
The conversational AI market is getting crowded, certainly, but this could work in Voxie’s favor. Quiq, Futr, and Yellow.ai are among the many that have received substantial funding over recent years, but their focus (along with many emerging startups) is largely on the use of conversational AI in customer service.
Voxie’s use of AI to streamline the SMS marketing funnel is slightly different. This means that whilst it’s likely to benefit from the general upswing in business demand for the technology, it occupies a slightly different niche that insulates it from some of the competition.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 401K
- Company Offsites
- Healthcare
Company HQ
Alpharetta, GA
Leadership
Adam Waid
(CEO)Former CCO and COO of Emotive. Previous Advisor at Hamric Capital, UserIQ, an MetaCX. Worked at SalesLoft as a VP and at Salesforce as Director of Marketing & Customer Success.
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