Social Strategist, Timeout
12-Month Maternity Cover FTC
3+ days a week in office (Covent Garden, London)
Global media and hospitality business
Be an early applicant
Global media and hospitality business
501-1000 employees
Be an early applicant
3+ days a week in office (Covent Garden, London)
501-1000 employees
Company mission
To inspire people to have an amazing time in cities all over the globe.
Role
Who you are
- Significant Experience in social media strategy and platform optimisation
- Strong understanding of Meta, TikTok and YouTube mechanics
- Proven ability to grow audiences through data-informed decision making
- Deep knowledge of platform algorithms and content distribution strategies
- Confident on camera and comfortable filming social-first content when required
- Experience working cross-functionally with editorial and creative teams
- Passionate about culture, cities and the stories that bring them to life
What the job involves
- Reporting to: Head of Social & Video, UK
- Time Out is looking for a strategic, culturally plugged-in Social Strategist to help shape the next chapter of our social and video presence
- This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling
- You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-in-class, platform-native and built for how audiences actually consume culture today
- This isn’t a desk-only strategy role
- We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand
- Time Out Social is fast-moving, collaborative and genuinely fun
- We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy
- Social Strategy & Optimisation:
- Lead the strategic performance and growth of Time Out’s social channels (London & Travel)
- Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform
- Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance
- Develop structured testing frameworks to refine content packaging and distribution strategies
- Editorial Collaboration:
- Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice
- Help shape social-first formats that can scale across platforms
- Identify opportunities to turn standout editorial moments into high-performing social franchises
- Content Creation & On-Camera Presence:
- Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats
- Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events
- Capture and direct social-first, phone-shot content on location when required
- Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening
- Planning & Channel Management:
- Own and manage the social publishing calendar across platforms
- Balance planned, reactive and trend-led content
- Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube
Salary benchmarks
Our take
Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide' and included details about art, film, concerts, theatres and more.
Since then its diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. And to keep up with the times, it has transitioned to digital advertising and social media.
Its also received new equity investment through a 2016 IPO, and made big strategic moves from this. Part of this move included stopping the print publication and instead placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Holborn, London, UK
Leadership
Chris Ohlund
(CEO)He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.
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