The Parabola platform aims to simplify automating routine tasks. Using a drag-and-drop interface, Parabola eliminates the need for programming knowledge and enables users to automate repetitive tasks within programmes such as Excel or Google Sheets and between software, for example, taking data from Salesforce to send targeted emails to a specific set of customers.
With the aid of a $24M financing round led by OpenView, the company is expanding its team and product capabilities. This is off the back of Parabola's success with the Shopify connector product, which took advantage of the upsurge in online shopping and opened up a huge market of e-commerce businesses.
There are several other successful businesses, such as Integrify and RoboTask, each with similar offerings for task automation. Parabola differentiates itself from these competitors through continued innovation in e-commerce, including the integration of the Shopify platform, a huge time saver for online retailers.
Kirsty
Company Specialist at Welcome to the Jungle