Consumer Insights Researcher, Electronic Arts

$78.5-119.7k

Salary is dependent on location e.g. Los Angeles vs. Sacramento

Junior and Mid level

Los Angeles

San Francisco Bay Area

Office located in Redwood City, CA or Marina Del Rey, CA

Video game company

Job no longer available

Video game company

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Job no longer available

$78.5-119.7k

Salary is dependent on location e.g. Los Angeles vs. Sacramento

Junior and Mid level

Los Angeles

San Francisco Bay Area

Office located in Redwood City, CA or Marina Del Rey, CA

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Company mission

To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.

Job

Company

Role

Who you are

Bachelor’s Degree or relevant experience
2+ years of relevant job experience in a research agency or company working in areas of consumer research or analytics
Experience in data processing and statistical analysis (such as developing crosstabs, weighting and appending data)
Experience using a market research survey platform (such as Qualtrics or Forsta)
Experience summarizing complex data into insights
Experience with quantitative and qualitative research
Organized and adept at learning to work with a variety of tools and systems
Interested in learning more about video games

What the job involves

You will join a team that is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the gaming market
You will report into the Consumer Insights Manager, partner with our studios, brand and marketing teams, and fellow researchers and analysts
You will research studies, analyze data and develop reports and presentations to influence important marketing and development decisions
Work together with other Analytics & Research teams to develop a 'voice of the player' that draws from other areas of expertise (e.g. data science, telemetry analytics, user experience, social listening)
Help with all aspects of consumer research projects including research design, survey & discussion guide development, recruitment & data collection, analysis, and presenting results to internal partners
Present research results and ensure that insights generated are synthesized and communicated across the organization
Conduct ad hoc project analysis from marketing and development teams on areas such as market sizing, player demographics, genre trends and industry segment analysis
Manage operations for internal projects, trackers, and tools, such as sample management, survey programming and data processing
Coordinate project timelines, logistics, and finance with company partners and external vendors to ensure research quality
Work both independently and as an important influential member of a team
Handle varying priorities, navigate change, and view challenges as opportunities

Our take

EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.

A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.

This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

6% employee growth in 12 months

Glassdoor (3.62)

Company

Funding (2 rounds)

Dec 1982

$2m

SERIES A

May 1982

$0.2m

SEED

Total funding: $2.2m

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Andrew Wilson

(CEO, not founder)

Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.

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