Senior Marketing Automation Operations Manager, Tipalti
CA$128-160k
+ Stock options + Target bonus is 12.5% of base salary
More information about location
3 days a week in office
AI-powered platform for finance automation
Be an early applicant
AI-powered platform for finance automation
1001+ employees
Be an early applicant
CA$128-160k
+ Stock options + Target bonus is 12.5% of base salary
More information about location
3 days a week in office
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- Undergraduate degree in marketing, business administration or a related field, or equivalent experience
- 8+ years related experience in marketing automation operations or related experience
- Deep, demonstrable, and current expertise with Marketo Engage required, including Marketo Certified Expert (MCE) status
- 2+ years experience leading a marketing operations team
- Strong experience with marketing automation and CRM platforms; Marketo required; expertise with Salesforce campaign object, reporting, and integration best practices preferred
- Experience building and managing scalable Marketo programs and folder structures
- Experience with JavaScript or Velocity Script helpful but not required
- Expertise in administering and deploying marketing systems, including hands-on experience with system configuration, workflow design, campaign build and QA, tagging frameworks, troubleshooting, optimization, and data management
- Demonstrated ability to design, build, and continuously improve dynamic content and advanced personalization strategies within Marketo
- Ability to execute on individual deliverables while providing leadership, training and development to marketing automation team
- Strong organizational and time management skills, including the ability to deliver on individual and team targets in a fast-paced environment with fluctuating priorities and deadlines
- Excellent written, verbal and interpersonal communication skills
What the job involves
- The Senior Manager, Marketing Automation Operations is a hands-on leader of Tipalti’s marketing automation operations systems and team. Essentially, you'll be the resident Marketo expert, ensuring our campaigns are personalized, our data is accurate, and our system is running smoothly, while also coaching the team that helps make it all happen
- Act as the primary Marketo administrator, overseeing configuration, governance, system health, and feature adoption to ensure we’re maximizing the platform’s capabilities
- Build and maintain scalable campaign architecture, including program templates, channel setups, naming conventions, and reusable components that support global execution
- Leverage Marketo platform to design and deliver personalized end to end journeys for prospects and customers
- Improve and manage the campaign request intake process (including Asana forms and workflows) to ensure clarity, prioritization, and predictable project timelines that support speed to launch
- Lead the operational buildout, QA, and launch of marketing campaigns, improving intake processes and resource allocation to increase efficiency and speed to market
- Monitor lead intake and data ingestion processes into Marketo to ensure clean capture of data, correct campaign attribution, accurate field population, and seamless syncing from Marketo to Salesforce
- Develop and enforce data normalization, deduplication, and data quality standards within Marketo and its connected systems to ensure accurate segmentation and reporting
- Analyze campaign and nurture performance, partner with stakeholders to deliver actionable insights, and implement system or process improvements based on findings
- Maintain a deep understanding of marketing automation and martech best practices, evaluating new tools and enhancements to improve team efficiency, data visibility, and marketer experience
- Provide leadership and coaching to the campaign operations team, including hiring, onboarding, training, and supporting long-term career development
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
Salary benchmarks
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