Senior Marketing Analyst, Insurify
Paid Social
$110-130k
Offers stock options
Office located in Cambridge, MA
Insurance quote comparison platform
Be an early applicant
Insurance quote comparison platform
201-500 employees
Be an early applicant
$110-130k
Offers stock options
Office located in Cambridge, MA
201-500 employees
Company mission
To help people quickly and easily save money on insurance.
Role
Who you are
- 1-3+ years of professional experience in marketing analytics, performance marketing, or a related role, with hands-on exposure to paid social advertising
- Strong analytical skill set with experience translating data into insights that influence marketing and business decisions
- Proficient in Meta Ads Manager and Google Analytics, with a solid understanding of campaign setup, tracking, and optimization
- Advanced SQL skills and proficiency in Python or R for statistical analysis, experimentation, and modeling
- Experience building and maintaining dashboards and working with data visualization tools to communicate performance clearly
- Detail-oriented, curious, and comfortable working cross-functionally in a fast-paced environment
What the job involves
- We’re looking for a Senior Marketing Analyst to manage and scale Insurify’s paid social program, driving measurable performance, and incremental growth
- This role sits at the intersection of Brand and Performance Marketing, and Analytics, owning the day-to-day execution, measurement, and optimization of Insurify’s paid social channels
- You’ll serve as the internal subject matter expert for paid social, ensuring campaigns are thoughtfully executed, rigorously measured, and continuously improved through data-driven insights
- You’ll play a critical role in translating complex data into clear recommendations, connecting performance to business outcomes, and expanding Insurify’s impact across social channels
- Analytics & Insights: Analyze business and campaign-level data to uncover meaningful insights, diagnose performance trends, and recommend strategic initiatives that improve customer engagement and drive incremental value
- Measurement & Reporting: Own and maintain core performance dashboards, conducting deep-dive analyses to interpret inconsistent trends, identify anomalies, and synthesize findings into actionable recommendations
- Paid Social Execution & Ownership: Plan, launch, and manage paid social campaigns across key platforms, ensuring accurate tracking, strong execution, and ongoing optimization
- Performance Monitoring & Optimization: Monitor daily campaign performance, audience targeting, and quality signals to ensure campaigns are meeting performance and operational standards
- Channel Expansion & Testing: Identify, explore, and lead testing across new and emerging mid-funnel social and digital channels to expand reach and improve efficiency
- Subject Matter Expertise & Collaboration: Act as the internal SME for paid social platforms, partnering closely with cross-functional teams to drive continuous improvement
Our take
Insurify is setting out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has secured 400 insurance partner integrations and generated over 130M quotes.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
As competition across the insurtech and comparison market intensifies, Insurify has continued to differentiate through innovation. Recently, the company launches what it describes as the insurance industry's first ChatGPT app within OpenAI's ecosystem, allowing users to research and compare car insurance through conversational AI. Powered by more than 196M quote and 70,000 verified reviews, the integration delivers personalized estimates and side-by-side comparisons, further streamlining the insurance buying journey for Insurify users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Hybrid schedule: It’s our priority to ensure that employees stay connected, motivated, and supported.
- Unlimited PTO: Take the time you need when life happens.
- Health & Wellness: Competitive medical, dental, and vision benefits. HSA/FSA options, and more.
- Catered lunches, free snacks and beverages in the office: If you work at one of our homebases, enjoy food, drinks, and good conversation — on us.
- Save for tomorrow: 401(k), matching contributions and company stock options.
- Commuting reimbursement: Regardless of your commute — whether by public transport or driving to the office — we fully reimburse you for any expenses.
Company HQ
The Port, Cambridge, MA
Leadership
Snejina Zacharia
(Co-Founder & Co-CEO)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(Co-Founder & CPO)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Co-Founder & Co-CEO)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
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