Wholesale Marketing Specialist, WHOOP
More information about location
Wearable health and fitness devices
Job no longer available
Wearable health and fitness devices
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To unlock human performance by helping people find their inner potential.
Role
Who you are
- 2-4 years of experience in brand/digital marketing
- Basic understanding of retail marketing and merchandising
- Ability to manage multiple retailers simultaneously
- Brings a mix of a creative & commercial mindset to the table
- Highly organized with the ability to pivot between multiple workstreams
- Excellent communication (verbal and written) and stakeholder management skills
- Loves getting into the weeds and being a hands-on problem solver
- Strong time management skills - executes with pace and possesses a strong sense of urgency
- Passion for fitness, health, & technology
- Willingness to travel (up to 20%)
What the job involves
- Reporting to the Sr. Manager, Trade Marketing, this position will help drive WHOOP’s retail business
- In this role, you will be responsible for the overall support, planning, design, deployment and measurement of marketing both in-store and online with our retail partners, delivering a consistent brand experience across all channels
- As a Marketing Specialist, you'll assume ownership of multiple projects, contributing towards business objectives
- From developing innovative in-store experiences to building dynamic PDPs, this role will have a direct influence on elevating WHOOP amongst competitors in a retail environment
- Support all marketing activities for multiple retail partners across digital and trade channels
- Own copy and product attributes on partners’ PDPs, updating regularly
- Manage the retail-specific content calendar and master asset library
- Manage the wholesale retail store directory and store locator updates on whoop.com
- Write creative briefs & collaborate with internal teams throughout project lifetimes
- Contribute to visual merchandising standards and develop trade toolkits for POS assets such as fixtures and signage for retail partners
- Develop in-store events/training programs to promote associate learning and customer sell-through
- Support omnichannel marketing diligence, including consumer insights, visual merchandising best practices, etc
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- TAKE TIME OFF: Our PTO plan encourages members to take time off in order to come back refreshed.
- LIVE A HEALTHY LIFESTYLE: Our benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
- FEEL INVESTED: 401k and stock options to share in the future of WHOOP.
- EAT WELL: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
- KNOW THE PRODUCT: We offer you a WHOOP strap and membership at no cost.
- BE ACTIVE: Take advantage of our office gym and on-site showers, as well as a $500yearly wellness perk for fitness classes and memberships.
- BE PRESENT: Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- LOVE WHERE YOU WORK: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
- WORK HARD, PLAY HARDER: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Company values
- Our work is grounded in research, design, and privacy
- At WHOOP, the best idea wins
- We have a bias for action
- We operate at the intersection of high intensity and high humility
- Our differences are a source of strength
- We are obsessed with the member experience
Company HQ
West Fens, Boston, MA
Articles
Leadership
Will Ahmed
(CEO)Studied at Harvard. Worked as a Summer Analyst at Allen & Company and at Lindsay Goldberg. Founded Whoop in their final year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at WHOOP
- Under the umbrella of Inclusivity & Belonging, WHOOP operates a number of Employee Resource Groups (ERGs), including; Black at WHOOP, WHOOP GOOP (LGBTQ+), Women of WHOOP, Veterans & Military personnel, Adapt (Abled & Disabled Allies Partnering Together), and Wise (Women In Science & Engineering) .
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