Performance Marketing Analytics Manager, Comun
+ Equity
Offers Visa sponsorship
Wealth building for immigrants in the US
Job no longer available
Wealth building for immigrants in the US
21-100 employees
Job no longer available
+ Equity
Offers Visa sponsorship
21-100 employees
Company mission
To promote social mobility for immigrants and their families.
Role
Who you are
- Degree in Math, Statistics, Economics, or similar field
- 5+ years of experience in performance marketing
- Fluency in data analysis tools such as SQL, Excel, Tableau, and Google Analytics
- Strong understanding of B2C and digital marketing channels, including paid marketing platforms like TikTok, Meta, and Google
- Proven track record in using quantitative analysis, statistical analysis, and predictive modeling techniques to drive marketing decisions
- Strong communication and presentation skills, capable of conveying complex data in a clear and understandable manner
- NOT just a manager - you’re excited to get your hands dirty
- Highly technical and an analytical thinker with superior problem-solving and decision-making skills
- Someone who is eager to learn. While you'll bring valuable expertise to Comun, you recognize that joining an early-stage company comes with unique challenges and opportunities. You're excited to grow, adapt, and expand your skillset to bridge any gaps and contribute meaningfully
- Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude
- Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene
What the job involves
- As the Performance Marketing Analyst on our rapidly growing team, you will play a pivotal role in expanding our highly successful performance marketing program
- Your primary focus will be scaling our paid marketing budget by 5x or more while maintaining our industry-leading CACs
- Serving as a crucial bridge between marketing, product, engineering, and data science, you’ll lead our marketing analytics strategy and execution to drive business growth and make a meaningful impact on the lives of millions of immigrants in the U.S
- Set the strategy across all areas of performance marketing (paid search, paid social, website conversion rate optimization, etc.), with the willingness to be hands on
- Define, set, and report on full-funnel KPIs
- Execute marketing investment optimization strategies with A/B testing, targeting optimization, event optimization, and audience segmentation across omni-channel campaigns
- Provide insights based on customer LTV modeling, ROI forecasting, incremental lift, and competitive positioning
- Develop recommendations to refine audience targeting, creatives, and promotions using statistical testing to enhance performance across channels
- Build, scale, and maintain our marketing stack including tracking, measurement, attribution, and automation efforts
- Champion integration of new data sources and tools for predictive modeling, campaign management, budget allocation, and bid optimization
Our take
In the US, it is difficult for immigrants to access financial services or build financial stability for themselves and their families. Barriers such as language, lack of documentation and the cost of services contribute to a structural opportunity gap. This is what Comun hopes to combat.
Acting as a financial ally for its users, Comun enables Latino immigrants in the US to open a checking account using any valid ID from their home country. Having this account enables people to deposit cash, send money home securely, access their paycheck early and talk to support in their own language.
All these features combine to make Comun the perfect place for people to gain control and peace of mind over their finances. This valuable idea has gained the interest of investors, who supplied funds that the company will use to build a financial hub with expanded solutions and resources.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Aug 2024
$21.5m
SERIES A
Feb 2023
$4.5m
SEED
Total funding: $30.5m
Company benefits
- Generous equity
- Medical, dental, and vision insurance
- 401(k)
- Gym Pass subscription
- Daily office lunch
- Paid parental leave
- Unlimited PTO
- Remote work when traveling
- Bi-annual company-wide destination offsites
- Visa sponsorship
Company HQ
Midtown Manhattan, New York, NY
Leadership
Andres Santos
(CEO)Previously an Investor with FJ Labs, Category Head at Sigma Alimentos and Founder and CEO at Neomesa.
Abiel Gutierrez
(CTO)Previously Tech Lead / Manager (Growth) at Brex. Interned in SWE/PM at Adyen, and in Engineering at Apple and Carbon Five.
Salary benchmarks
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