Mobile gaming has shot up in popularity in recent years, but the advertising of mobile games can be infamously bad. Gamelight is a marketing platform specifically for mobile games, that stands out for its ability to identify and capture high-quality users at scale.
The company's AI algorithm analyses app usage data and the behaviour of users to understand their gaming preferences and playtime. It transforms this information into user profiles, and then recommends games that are matched to these profiles.
In addition to this, Gamelight also provides a rewards algorithm that games can use to foster better connections with their players. Gamers earn points based on how long they play, that they can exchange for gift cards and vouchers.
This two-sided approach has earned the company plenty of attention, and allowed Gamelight to maintain steady growth. There is no denying its success so far, and it will be interesting to see what it brings to mobile game advertising next.
Kirsty
Company Specialist at Welcome to the Jungle
