Senior User Acquisition Manager, Palta
Paid Social
Health & wellbeing tech
Job no longer available
Health & wellbeing tech
21-100 employees
Job no longer available
21-100 employees
Company mission
To create a global positive impact.
Role
Who you are
- Deep understanding and proven experience with FB, TikTok, Snapchat, over $300k budget. Additional platforms plus.
- Previous budgeting and budget spending responsibilities for ROI-based mobile user acquisition campaigns
- Good understanding of main mobile marketing tech, especially conversion tracking, programmatic advertising etc.
- Strong analytical and reporting skills
- Excellent sense of accountability and ownership. Attention to detail and proactive, hands-on mentality
- Excellent negotiations and relationship building skills
- Comfortable with working within fast-paced environments, delivering multiple simultaneous projects
What the job involves
- Responsible for planning, setting up, monitoring and analyzing mobile user acquisition campaigns
- Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets
- Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance
- Analyze and report performance KPIs. Work closely with the BI team to ensure sophisticated data analysis support
- Build, maintain and enhance Simple relationships with mobile UA partners. Negotiate terms to maximize performance opportunities
- Select, onboard and evaluate new mobile UA partners
- Work closely with the Marketing Design team to ensure optimal content and creative assets performance
- Work closely with the growth team to ensure goals alignment and update performance benchmarks
Our take
Every year, millions of people around the world suffer due to preventable diseases and health conditions. Palta aims to ease this problem by making apps that empower people to be more health aware.
Since its founding, Palta has launched a number of apps and products. It owes much of its success to this diversity of products, which all serve specific demographics and needs, including apps focused on women's health and on personal fitness. It further differentiates itself from its competition through its innovative AI, which offers users a personalised healthcare experience.
The personal wellbeing market is fiercely competitive, and growing more so each year. Palta's products now serve over 100 million users worldwide which, combined with its impressive funding rounds, acts as a clear testament to the company's value and potential.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$100m
SERIES B
Jul 2020
$24.9m
SERIES A
Total funding: $139m
Company benefits
- Passionate and highly skilled international team
- Palta is a large and rapidly growing Health&Fitness tech holding with proven track record of developing great products
- Equity for each team member with clear 'exit strategy'
- Market level comp
- Work-life balance to suit everyone: flexible working hours, remote-friendly approach, loyal sick leave policy
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Yuri Gurski
(CEO & Board Member)Previously co-founded publishing houses IDEAnomix and IDEAnomix Digital. Is Founder and President of Flo Health.
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