Senior Growth Strategist, Buzzfeed
Membership and Loyalty — HuffPost
$102-115k
Offers an attractive and equitable compensation package
More information about location
2 days a week in office (West 43rd Street, NYC)
Social news organization
Be an early applicant
Social news organization
1001+ employees
Be an early applicant
$102-115k
Offers an attractive and equitable compensation package
More information about location
2 days a week in office (West 43rd Street, NYC)
1001+ employees
Company mission
BuzzFeed's mission is to make the internet better by providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content more inclusive, empathetic, and creative; and inspiring its audience to live better lives.
Role
Who you are
- 2-3+ years of experience growing subscription-based or membership loyalty programs, ideally in the publishing world
- Proven track record of developing and growing online communities
- Passion for improving user experience and fostering loyal audiences
- Ability to think outside the box and come up with creative initiatives for membership program
- Strong understanding of content strategy and its impact on membership
- Excellent communication skills and ability to adapt tone for different audiences
- Demonstrated ability to moderate sensitive situations and conflicts between users professionally and effectively
- Comfortable making data-driven decisions
- Familiarity with HuffPost’s brand voice and mission
What the job involves
- HuffPost is seeking an experienced growth strategist with a history of growing subscription-based or membership loyalty programs, ideally in the publishing world
- This person will play a critical role in substantially expanding HuffPost’s reader revenue program, which encourages our audience to directly contribute to funding our journalism
- This is a full-time, hybrid role located in our New York City office
- Serve as the lead on our reader revenue membership program, working with all stakeholders to find innovative ways to grow this revenue stream into a long-term sustainable business
- Provide end-to-end membership program management, including strategy, pricing, outreach, renewals, member engagement, and customer service
- Collaborate with cross-functional teams (e.g., business, tech, audience, editorial) to improve the overall member journey and ensure alignment on program goals, messaging, and initiatives
- Develop and implement strategies to increase membership sign-ups, renewal rates, and overall member lifetime value
- Coordinate with editorial, product, and marketing teams to develop and implement calls to action to encourage readers to contribute. Identify key moments in the news cycle for new membership initiatives or communicate with existing contributors and optimize messaging cadence
- Assess and optimize membership tiers, benefits, and offerings regularly to ensure they meet member needs and market trends
- Regularly report on membership program performance, providing detailed analysis of growth trends, challenges, and opportunities
- Use data insights to provide recommendations for program improvements and develop and refine marketing campaigns, content strategies, and membership offers
- Ensure an exceptional and seamless experience for all members from sign-up through to renewal
- Provide First line of defense on reader support issues, including:
- Members asking about refunds and cancellations, not receiving the contribution newsletter, general questions or concerns
- Login trouble
- Issues with commenting or advertisements
- Other technical issues or support
- Support sales, PR, marketing, and other teams with membership-related insights, resources, and collateral
- Support other initiatives and projects tied to loyalty, such as HuffPost’s 20th Anniversary plans
- Part of what makes BuzzFeed a pioneer in digital media is our commitment to exploring new ventures that lead to spreading truth and joy. As such, you may be asked to share your knowledge with your colleagues through presentations or training, to screen and interview job candidates, or to take part in recruitment or networking events on behalf of the company
Our take
BuzzFeed is an international media company reaching hundreds of millions of readers each month. The company started life as a platform for viral media, and quickly became known for its online quizzes, listicles, and pop culture articles. At its height, the platform received over 1 billion page views each month.
In 2011, the company launched BuzzFeed News, which won multiple accolades including the National Magazine Award and the George Polk Award before the 2023 announcement it would be shutting down. The closure of its News arm comes alongside similar troubles amongst its online news peers, and has been spurred along by a tough economy, a declining stock market, a slowdown in digital advertising, and changing audience habits.
Despite this considerable blow to its operations, BuzzFeed will continue its presence across YouTube, podcasting and other content, with hopes it will bounce back in the upcoming years. Interestingly, it was announced that HuffPost - which the company bought in 2020 - will continue to publish news as it remains profitable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jun 2021
$150m
CONVERTIBLE
Nov 2016
$200m
SERIES G
Total funding: $646.3m
Company benefits
- Work from home opportunities
Company HQ
Gramercy Park, New York, NY
Articles
Leadership
Jonah Peretti
(CEO)Co-founder of the Huffington Post (alongside Arianna Huffington).
People progressing
Joined as a Design Intern. Promoted to Junior Designer after 9 months. Then promoted again to Designer after 2 years, to Creative after a further 2 years, and to Senior Creative 2 years later. Ultimately promoted to Creative Lead in 2023.
Joined as a Principal Engineer. Promoted to Software Architect after 3 years, then to Senior Software Architect after a further 4 years.
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