Senior Director of LCM & Retention Marketing, Misfits Market
$170-190k
+ Employee Stock Options
Online marketplace for fresh organic produce
Open for applications
Online marketplace for fresh organic produce
201-500 employees
Open for applications
$170-190k
+ Employee Stock Options
201-500 employees
Company mission
To democratise access to high-quality, affordable organic food, while reducing food waste.
Role
Who you are
- This leadership role requires a strategic thinker with deep expertise in both customer retention strategies and end to end lifecycle marketing initiatives
- Seasoned senior leader with 12-15 years of experience in marketing, customer retention, or related roles, with at least 5 years in a leadership capacity
- Strong leadership and team management skills, with the ability to foster collaboration and innovation
- Demonstrated experience in using CRM systems, ESPs, marketing automation tools, and customer data platforms (CDPs). Braze experience is preferred
- Strong experience in a subscription business model, with a background in DTC e-commerce brands
- Expertise in customer lifecycle management, marketing strategies, and retention best practices
- Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business. Proficient in Excel and data visualization tools (Mode, Amplitude, BI Tools, etc.)
- Strong project management skills, highly organized and demonstrated ability to execute projects on time or early
- Must be able to operate both strategically and tactically in a high-energy, fast-paced environment
- Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.)
What the job involves
- The Senior Director of LCM & Retention Marketing is a strategic leader responsible for driving growth and ensuring customer loyalty by integrating retention strategies with lifecycle marketing efforts
- This role combines a deep understanding of customer behavior with innovative lifecycle marketing strategies to enhance customer engagement, improve retention rates, increase customer winbacks, and maximize customer lifetime value (CLV)
- This role reports to the CMO and is a member of the Senior Leadership Team
- This role will play a key part in shaping the company’s future by delivering compelling strategies and strengthening customer relationships
- Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals. Foster a culture of collaboration, innovation, and customer-centricity within the team and across departments
- Provide clear direction and relevant communication to senior leaders and stakeholders regarding performance and communicate actionable insights on opportunities and next steps
- Develop and lead comprehensive marketing strategies that reduce churn, improve winbacks, increase retention and enhance customer satisfaction. Set and track KPIs related to customer churn, retention rates, and customer lifetime value (CLV)
- Design and execute marketing strategies that drive brand awareness, acquisition, and customer retention across various owned channels (email, sms, push etc.). Define innovative strategies using new channels and technologies to pivot growth success
- Leverage data and customer insights to personalize marketing efforts and increase customer lifetime value (CLV)
- Work closely with product teams to ensure marketing initiatives align with product offerings, innovation, and customer feedback
Our take
Quality control within the grocery industry has resulted in huge waste levels due to the perception that people do not want to buy misshapen food. Despite this being the case for some, many consumers are happy to purchase 'ugly' produce if it is tasty and cost-saving, yet existing channels for the purchase of imperfect food are currently scarce.
Misfits Market offers subscription boxes of 'ugly' fruit and vegetables, allowing users to choose which products they want within their package whilst saving up to 40% on grocery store prices. The company provides memberships for free and purchases the produce from grocery stores where it would usually be wasted, saving retailers money at no additional cost to the consumer.
Several platforms for the sale of 'ugly' produce have arisen over the last few years, but Misfits Market present themselves as a competitive player by providing their memberships for free and as a delivery subscription service. Unlike other competitors, the company also provides food outside of fruit and vegetables such as meat, seafood, and other packaged goods.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$225m
SERIES C
Apr 2021
$200m
SERIES C
Total funding: $526.5m
Company benefits
- Unlimited PTO
- Flexible work location with remote availability
- Free Misfits Market subscription
- Multiple health, dental, and vision plan options
- Life Insurance
- 401k plan
- Commuter benefits
Company values
- Holding ourselves accountable
- Not your average grocery store
- Providing opportunities for all
- Promoting balance
Company HQ
Bensalem Township, Delanco, NJ
Articles
Leadership
Abhi Ramesh
(CEO)Abhi started their career as an Operation HOPE Consultant, before studying at the University of Pennsylvania and co-founding Altair Prep and StoreTok. They started the Horizons School of Technology in 2015 before founding Misfits Market as CEO in June 2018.
Share this job