Marketing Strategist, Medius
$130-150k
AP management software
Be an early applicant
AP management software
501-1000 employees
Be an early applicant
$130-150k
501-1000 employees
Company mission
To remove complexity, reduce fraud and save money by improving the payments process.
Role
Who you are
- The ideal candidate has strong analytical skills, with an in-depth knowledge of leveraging AI tools to improve marketing strategy, attribution models, funnel measurement, lifecycle management, hand-off process to sales, and are experienced with the functional areas of marketing automation, MarTech, CRM and reporting and analytics
- 5+ years of analytics experience in a sales and marketing environment
- 3+ years of experience with fast-growth company
- AI tool and agents experience and curiosity
- Strong data visualization skillset, specifically with PowerBI. This includes both back-end ETL management and front-end dashboard design and best practices
- Thorough understanding, management, and optimization of marketing attribution models, specifically with Adobe Marketo Measure (aka Bizible)
- Relevant experience in key business systems such as CRMs and marketing automation platforms a must
- In-depth knowledge of how data workflows push/update within CRM and MarTech stacks
- Experience leveraging AI to run analysis, summarize insights, write code, improve process efficiency
- Experience working with multiple and large datasets
- Experience in business-to-business marketing of cloud or high technology products or services preferred
- Experience in statistical modeling, experiment design, and A/B testing
- Experience in customer journey analysis and demand funnel analysis
- Experience with data normalization and development using SQL/ other query tools a plus
- Experience with Google Analytics data and web analytics
- In-depth knowledge and best practices for data manipulation and analysis techniques
- Bachelor’s Degree or higher in business, computer science, or marketing
- Ability to pass a background check
Desirable
- Breadth of analytical experience across multiple marketing functions and analytic tools including Adobe Marketo Measure (Bizible), PowerBI, and DOMO
- An understanding of selling cycles and product lifecycles and the pressure they place on the marketing organization to drive demand, pipeline, and revenue
- High level of project management and organizational skills
- Experience with Marketing Operations and various MarTech systems including 6sense and Qualified
- Critical thinking, problem solving and decision-making skills, balancing thoughtful analysis with timeliness
- Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear, concise, and compelling manner
- Ability to identify key insights despite imperfect data
- Ability to think in the abstract and understand the intricacies of a complex system
- Effective communication skills (written, verbal and presentation)
What the job involves
- The Marketing Strategist will support the entire marketing organization and will analyze and interpret data to deliver insights and recommendations that are data-driven and improve the performance of marketing programs and campaigns
- This candidate will effectively communicate findings and actionable recommendations to stakeholders in a succinct manner
- This role supports Medius’ marketing database, marketing technologies, AI GTM strategy, and processes, and will help to optimize our marketing initiatives for better resource allocation and understanding of key levers to pull, all within a dynamic and ever-changing business landscape
- As a member of the Marketing Operations & Analytics team, the Marketing Strategist, is an integral player in the scalable growth of the entire marketing organization, helping define measurement frameworks, understanding and leveraging latest AI tools and trends, building predictable business practices, and accelerating our pipeline and bookings engine
- On any given day, you may be helping evaluate Medius’ brand awareness, measure campaign effectiveness, dig into whitespace in our prospect database, building an AI agent to automate processes, or identify ways to optimize the hand-off between marketing and sales
- This role reports to the Vice President, Marketing Operations & Analytics
- Leverage AI tools to analyze touchpoint data to optimize the marketing mix and maximize pipeline and bookings. Improve GTM process efficiency and optimize tech stack configurations
- Manage the marketing programs and initiatives framework, to identify any gaps in our data for measuring performance
- Support all areas of marketing, including brand, demand gen, field, customer, and partner
- Support measurement and process improvements to optimize the hand-off between marketing and sales
- Identify and create KPI performance dashboards to measure progress towards campaign goals and pipeline targets; showcase what’s driving (or impeding) success
- Perform quantitative and qualitative analyses of internal datasets from our MA and CRM to help optimize marketing efforts throughout the customer journey. This would include, but not be limited to, providing actionable insights to help drive brand awareness, prospect engagement, product awareness, MQL quality, and pipeline and bookings
- Cross-channel attribution and impact across all marketing efforts to provide insights and recommendations on tactics, activity, frequency, and behaviors for improved funnel performance, channel efficiency, and ROI
- Review and optimize lead scoring models
- Present findings and recommendations to executive-level stakeholders
- Partner with cross-functional stakeholders to create and optimize standardized reports and dashboards to provide ongoing data and insights for internal stakeholders
- Partner with the MarTech counterparts to evaluate technology and process change impact
- Partner with the Marketing Automation counterparts to manage the marketing database strategy including list segmentation, data cleanliness and integrity; defining a roadmap for data management improvements
Our take
In the US, invoice fraud is on the rise with companies losing an average of $300,000 annually to fraudulent invoices. There is a lack of visibility with one in four finance professionals unaware or unable to estimate the cost of invoice fraud to their business, most likely due to messy paper trails that plague the invoice process.
Medius is an AP automation, payments, sourcing and procurement company. A leading provider in its industry, Medius is going beyond the basics of automation, using artificial intelligence to do the majority of its work, meaning invoices get confirmed, coded and paid automatically, and businesses can trust their budgets and forecasts.
With financial professionals beginning to recognise the importance of AP automation, Medius is focused on strengthening its applications as it expects to see exponential growth in the near future. With several rounds of equity funding behind it, Medius is in a prime position to become the category-defining global business for the mid-market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2009
$3m
EARLY VC
Total funding: $3m
Company benefits
- Flexible working hours
- 20 days PTO, Employer matched 401K, Dental, Medical and Vision
Company HQ
Innerstaden, Linköping, Östergötland County
Leadership
Jim Lucier
(CEO)Previously worked at SAP Concur for 13 years, serving in several roles including President, Chief Revenue Officer, and Chief Customer Officer.
Share this job
View 8 more jobs at Medius