Although the flexibility afforded by software-as-a-service (SaaS) has been one of the main drivers of its uptake, the buying process for this software can be surprisingly restrictive. Most B2B providers insist on pre-payment on lengthy contracts, and this high up-front cost often causes sales to slow down and stall. Enter Cacheflow, a platform which helps to close sales by allowing customers to pay for services monthly, quarterly or with deferred payments. Think of it as a Klarna for SaaS.
By offering a solution to a persistent problem in the SaaS market, Cacheflow has carved itself out a niche with over a dozen customers, mostly startups in the Series A to C funding range. Its continued success will depend on the ease of its integrations into existing sales processes and its ability to take on the financial risk of non-paying customers purchasing services through its platform. So far its no-code solution and ability to investigate its client's metrics for default risk has been successful but it remains to see if this will scale.
Investors have taken the bet that it will, as Cacheflow has recently raised funding in a seed round. This will be invested into hiring additional talent, further developing its product and expanding its client base, aiming to grow its uptake among larger and more established enterprises in addition to its current customer base.
Kirsty
Company Specialist at Welcome to the Jungle