Integrated Campaigns Manager, Apollo.io
Sales intelligence and engagement platform
Be an early applicant
Sales intelligence and engagement platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- This role requires a data-driven, creative marketer who can design cohesive multi-channel campaigns that resonate with SMB and Mid-Market buyers
- Proven experience (3+ years) with integrated B2B marketing campaigns, particularly in SaaS or technology sectors targeting SMB and Mid-Market segments
- Strong execution mindset with demonstrated ability to manage multiple campaigns simultaneously while maintaining high quality standards and meeting deadlines
- Expert knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and experience building sophisticated email nurture sequences and workflows
- Data-driven approach with experience using analytics to optimize campaign performance, with particular focus on conversion metrics and MQL generation
- Excellent project management skills with ability to coordinate cross-functional teams and external resources to deliver integrated campaigns on schedule
- Strong understanding of B2B buyer journeys and proven ability to develop content and messaging that resonates at different stages of the funnel
- Creative problem-solver who can develop innovative campaign concepts that break through the noise while delivering measurable results
- Experience working with Product Marketing teams on product launches and translating technical capabilities into compelling value propositions
- Strategic yet tactical mindset with ability to balance big-picture campaign strategy with hands-on execution and attention to detail
- Excellent communication skills with ability to collaborate effectively with sales, product, and executive teams
- Bonus: Experience with ABM strategies and account-based campaign execution for Mid-Market segments
What the job involves
- We're seeking an Integrated Campaigns Manager to drive our top-of-funnel marketing strategy and grow our prospect pipeline
- You'll partner closely with Product Marketing on quarterly product launches while continuously optimizing for MQL generation and conversion – collaborating with our sales and marketing teams throughout the process
- Drive top-of-funnel acquisition by developing integrated campaigns targeting SMB and Mid-Market segments
- You'll work closely with our Marketing Operations team to analyze our prospect database, understand buyer journey patterns, and leverage these insights to build campaigns that attract high-value prospects
- Manage the complete campaign lifecycle from concept to execution
- This includes creating compelling messaging, coordinating digital assets, and implementing campaigns across email, social, content syndication, and webinar channels to maximize reach and engagement
- Orchestrate email nurture sequences that convert prospects to MQLs
- You'll design and execute sophisticated multi-touch email nurture campaigns with strategic segmentation and personalization
- You'll test and refine these sequences to optimize open rates, click-through rates, and ultimately MQL conversion
- Partner with Product Marketing on quarterly product launches
- You'll collaborate on go-to-market strategies, translate product messaging into compelling campaign assets, and ensure consistent positioning across all customer touchpoints
- Own MQL generation targets for sales-led motion
- You'll define qualification criteria, develop lead scoring models, and create smooth transitions from marketing to sales
- You'll collaborate with sales to establish SLAs that maximize conversion rates from MQL to SQL
- Implement data-driven personalization strategies
- You'll leverage marketing automation and segmentation tools to create targeted outreach that resonates with different buyer personas while maintaining efficiency and scalability
- Coordinate cross-functional marketing efforts
- This includes collaborating with teams running content creation, digital advertising, events, and working with Marketing Operations to ensure proper attribution across all touchpoints
- Deliver campaign performance insights
- You'll analyze campaign metrics, document learnings, optimize based on performance data, and report results to marketing leadership weekly
- You own accountability for our MQL targets and pipeline contribution
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company HQ
SoMa, San Francisco, CA
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