Field Marketing Manager, Snappy

• This role is perfect for a hands-on marketer who excels in execution, collaboration, and operational detail
• 5+ years of experience in field marketing and event execution, ideally in a B2B SaaS or startup environment
• Strong project management skills with a sharp attention to detail
• Experience managing virtual events and webinars on platforms like ON24, Zoom, or similar
• Familiarity with marketing and sales tools such as HubSpot, Salesforce, Tableau, etc
• Strong communication and collaboration skills
• Proven ability to juggle multiple projects in a fast-paced, high-growth environment

Desirable

• We’re looking for a Field Marketing Manager to lead the charge in driving awareness, engagement, and pipeline through high-impact events and webinars
• You’ll work closely with Sales, Content, Product Marketing, and Campaign Managers to bring strategic events and webinars to life
• Evaluate, recommend, and select relevant trade shows, conferences, and third-party events aligned with go-to-market strategy
• Manage end-to-end execution of field marketing initiatives; owning logistics such as booth design, swag, staffing, lead capture, venue coordination, and vendor relationships
• Partner with external organizers and internal stakeholders to ensure flawless representation of the brand and maximize ROI
• Track event metrics and lead performance; compile data for post-event reporting and insights
• Collaborate with campaign managers to promote events pre- and post-show, and ensure alignment with broader marketing objectives
• Own and execute the full lifecycle of external and internal webinars from planning and scheduling to promotion, execution, and follow-up
• Coordinate cross-functionally with the content team, product marketing, sales, and other stakeholders to align messaging, presenters, and audience targeting
• Manage webinar platforms and ensure a seamless attendee experience, including tech setup, rehearsals, and live facilitation
• Upload, tag, and manage all related data (registrations, attendance, engagement) in marketing and CRM systems for accurate reporting and analysis
• Collaborate with campaign managers to amplify webinars as part of integrated marketing efforts
• Act as the key point of contact for field marketing and webinars within the demand generation team
• Ensure strong alignment with sales and marketing stakeholders to deliver value through events and webinars
• Work closely with sales reps, sales leaders, and the broader sales department to ensure field programs support territory goals, pipeline creation, and revenue impact
• Support go-to-market (GTM) campaigns and initiatives in collaboration with cross-functional teams, ensuring field marketing contributes to overall campaign success
• Support the go-to-market team by sharing market feedback and performance insights to improve future initiatives
• Maintain a high standard of execution - on time, on budget, and on brand