Senior Global Demand Generation & ABM Manager, LogicMonitor
$114.8-148k
Office located in San Jacinto Center, TX
Hybrid observability powered by AI
Be an early applicant
Hybrid observability powered by AI
1001+ employees
Be an early applicant
$114.8-148k
Office located in San Jacinto Center, TX
1001+ employees
Company mission
To expand what’s possible for businesses by advancing their technology.
Role
Who you are
- If you thrive at the intersection of data, strategy, and execution, and are passionate about scaling performance-driven campaigns across global regions, this is your chance to make a measurable impact
- 7-10 years of B2B digital marketing and demand generation experience in B2B SaaS with paid media, content syndication, and ABM programs
- Demonstrated success managing paid social channels with performance optimization ownership
- Expertise with 6sense, TechTarget, or similar ABM tools, with proven ability to activate and optimize segment-based plays
- Strong analytical skills with fluency in SFDC reporting and Excel/Sheets for lead management and campaign analysis
- Hands-on experience with AI tools, demonstrating curiosity and ability to quickly adopt and integrate AI solutions into your workflow
- Comfort working independently, taking initiative in ambiguous situations, and driving projects to completion with ownership and accountability
- Cross-functional collaboration and communication skills, adept at managing stakeholder expectations and delivering clear insights and strategies
What the job involves
- We are seeking a strategic and execution-driven Senior Global Demand Generation & ABM Manager to lead multichannel campaign strategy and paid media programs targeting enterprise IT buyers across AMER, EMEA, and APAC
- In this high-impact, high-visibility role, you will own key demand channels—including paid social, referral programs, content syndication, paid media partnerships, and test activations—while driving tactical and strategic execution of our ABM platform, 6sense
- Reporting to the VP of Growth Marketing, you’ll balance ABM strategy and demand gen channel ownership with cross-channel analytics and stakeholder collaboration
- You’ll apply analytical rigor and AI-powered insights to optimize performance, guide investment, and deliver actionable readouts to sales and marketing leaders
- This is a unique opportunity to work closely with marketing leadership and cross-functional teams in a fast-paced, high-growth environment
- Strategic demand generation and ABM campaign campaign ownership
- Lead the strategy, execution, and optimization of paid demand generation programs across paid social, content syndication, and ABM campaigns using 6sense, TechTarget, and other audience intent platforms
- Translate ICP insights and buying committee behavior into effective campaign architecture and content delivery strategies that deliver top, middle, and bottom-of-funnel outcomes
- Partner with product marketing and content teams to activate thematic campaigns through syndication and paid media
- Platform strategic ownership and leadership: 6sense
- Operate as the internal owner of the marketing ABM 6sense instance, managing campaign setup, segmentation, audience targeting, and reporting
- Partner cross-functionally to operationalize ABM plays by segment, persona, and intent signals
- Analyze and Report on Cross-Channel Regional Performance:
- Analyze regional campaign performance and surface actionable insights across owned and shared channels (PPC, paid social, SEO, events)
- Present regional pipeline progress, learnings, and next steps in weekly cadenced executive-level reporting formats, leveraging AI to compile and analyze data when possible
- Act as a liaison between regional sales leaders, field marketing, and other growth marketing team members to adjust digital channel strategies to maximize overall regional spend efficiency for pipeline generation
- Coordinate with MDR and BDR Teams:
- Partner with sales, BDRs, and field marketing teams to ensure timely follow-up, validate lead quality, and align messaging across inbound/outbound efforts
- Run weekly syncs with MDR and BDRM teams to calibrate program effectiveness
- Be an AI Power User:
- Use enterprise ChatGPT and generative AI tools to localize content, generate copy variations, and expedite campaign reporting. This role offers unique access to Enterprise ChatGPT in an AI-first organization
- Champion new AI-driven workflows to accelerate speed-to-launch and reduce time spent on repetitive tasks
- Incorporate AI across the lifecycle of your role including tailoring content and assets for specific channels, analyzing performance results, and localizing content with translations
Application process
- Anticipated Application Close Date: 08/18/2025
Our take
As businesses shift from reactive to proactive monitoring, there is a need for tools which empower them to make predictions and solve problems before they start. This is what LogicMonitor supplies, through an observability platform for hybrid environments.
The company's extensive product suite encompasses monitoring of all sorts, including but not limited to network, virtual machine, database, container and SaaS. Each service supplies real-time insights and automated monitoring, with agentless architecture.
LogicMonitor is held in high regard by the industry, evidenced by its being named in the Visionary quadrant of the Gartner Magic Quadrant 2024. It has also seen significant funding which will support further development and growth for the business.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Nov 2024
$400m
GROWTH EQUITY VC
Jun 2016
$130m
GROWTH EQUITY VC
Total funding: $543m
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Board Member at Rapid7 and Founding LP at Operator Collective. Was also a Board Member at Poema Global, and CCO, VP and Global Head of Customer Success at Slack.
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