Marketing Manager, IXL Learning

• The ideal candidate is creative and strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to impact education
• BA/BS degree
• 9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
• Minimum of 2-3 years of managing, coaching, and motivating direct reports
• Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
• Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
• Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

• In this role, you will develop and execute multi-channel marketing strategies to acquire new customers and drive engagement with the brand and product
• This will include brand and product messaging, seasonal and promotional campaigns, social media, content marketing, and more. You’ll also manage a small team of email and content marketers
• Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
• Refine and build out Rosetta Stone’s consumer brand messaging
• Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
• Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
• Develop and execute marketing plans and messaging to support new product/feature launches
• Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
• Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
• Manage and mentor 1 Marketing Associate, with opportunity to add headcount

IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.