Brand Lead, Alan
Offers equity
Digital healthcare insurance
Job no longer available
Digital healthcare insurance
1001+ employees
Job no longer available
Offers equity
1001+ employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- Ability to deliver an incredible positioning: Proven track record of crafting distinctive, memorable brand positioning for complex multi-product companies
- High agency and decisiveness: Can cut through ambiguity, make bold strategic choices, and get stakeholders buy-in across countries and segments
- Translates positioning into tangible campaigns: Can translate Alan’s positioning into a clear set of campaign buckets (product launches, brand announcements, ambassadors, influencers…)
- Great taste and vision: Has led campaigns that clearly stood out creatively, with examples of work they’re proud of and can explain why it was distinctive
- Earns media ROI: Can generate organic momentum through social media or PR, and then scale it through broadcast media and paid, turning one idea into a true 360° campaign
- Data-driven decision maker: Is able to take full ownership of brand KPIs (awareness, consideration, branded search, etc.) and tracking tools to ensure a direct feedback loop between strategy, execution, and learnings
- Strategic thinking: Sees brand as a product, a system, a business asset, and a long-term defensive asset. Knows how to build a brand system actually adopted by Sales, Product, and Marketing teams
- Both strategic and hands-on: Can define campaign strategy but also roll up sleeves to execute, make creative decisions, and push work forward. Has personally owned end-to-end campaigns, from brief to post-mortem, with 1-2 concrete case studies where they can walk us through the problem, strategic choices, creative decisions, and results
- Led large-scale above the line campaigns: Has managed at least one sizable brand campaign budget (€1m+), in collaboration with creative agencies and media agencies, that drove a measurable lift in awareness and generated disproportionate attention
- Team builder and mentor: Has built brand teams before, can coach marketers, and enjoys developing people’s skills
- Operates in France, Spain or Belgium, and thinks globally: Knows our product, lives in our market, and can build relationships face-to-face with the team. Can shape a positioning and campaign approach that scales consistently across countries
- After reading this job description, if you feel like you don't have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!
What the job involves
- We’re scaling fast across France, Spain, Belgium and Canada, with ambition to become N°1 health leader in Europe
- To achieve this, we need a brand with a powerful positioning, that is flexible enough to work across different markets, cultural contexts, and levels of brand maturity
- We have great products to showcase with new product launches coming and a lovable brand that people trust
- We haven't done a major brand campaign since 2019
- The role revolves around four key pillars, which are as follows:
- Define Alan’s strategic brand positioning
- Dramatically grow brand awareness
- Launch stand-out brand campaigns
- Lead the Brand team
- Deliver amazing brand campaigns that materially lift Alan’s brand in 2026 while clarifying our positioning for our different segments
- Lead the brand team with high talent density and Alaners empowered to do their best work
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing itself in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a goal realignment, Alan achieved significant revenue growth in 2023 and reached a valuation of $4.5 billion in late 2024. This was driven by impressive funding rounds and an expansion of its client base, leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for a potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2026
$117.9m
LATE VC
Sep 2024
$203.9m
SERIES F
Total funding: $901.6m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(Co-Founder & CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Jean-Charles Samuelian-Werve
(Co-Founder & CEO)Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
Salary benchmarks
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