Marketing Automation Specialist, Lumafield

• 4+ years of experience in Marketing or Sales Operations and/or systems management
• Strong understanding of marketing operations, data analysis, sales processes, and CRM integrations
• Excellent problem-solving skills and ability to work independently and collaboratively across teams
• Strong communication and training skills to empower others in tool usage
• Detail-oriented with a focus on continuous improvement and innovation

Desirable

• We are seeking a tech-savvy Marketing Automation Specialist to own and optimize our HubSpot marketing automation platform, along with other digital and AI tools supporting both our marketing and Sales Development Representative teams
• This role requires close collaboration with marketing and sales teams to ensure seamless campaign execution and lead management, alongside identifying opportunities to enhance workflows and implement new technologies
• Take full ownership of the HubSpot marketing automation platform, ensuring all marketing campaigns, lead nurturing, workflows, and reporting tools are running smoothly and effectively
• Own the integrations between marketing tools and the implementation of new tools
• Collaborate with the Sales Operations team to align automation strategies with business goals and improve pipeline conversion
• Proactively identify process bottlenecks, technical issues, and gaps in automation, and propose and implement solutions
• Ensure all new leads enter HubSpot effectively, and identify trends and opportunities for improved conversion
• Stay current with emerging marketing and sales technologies and features; evaluate and recommend new tools or enhancements to improve team performance and ROI
• Educate and train employees on how to use tools as needed for their roles
• Continuously look for new ways to elevate the Lumafield marketing tech stack