Senior Growth Marketing Associate, Maven Clinic

• 3+ years of experience in content marketing, experience in both B2B and B2B2C content preferred
• A strong understanding of digital and traditional marketing channels, and a creative approach to content
• Ability to write engaging, effective, on-brand, grammatically correct copy
• Ability to work within an existing brand voice and carry it through consistently across various messaging channels
• Ability to meet deadlines and effectively manage several requests at once
• Ability to accept and act on constructive feedback
• Exceptional collaboration and communication skills to work effectively with cross-functional teams

Desirable

• Maven is looking for a Senior Associate to help build and execute our content strategies for our B2B and B2B2C audiences
• You’ll work closely with our Growth Marketing, Member Growth Marketing, and Copy teams to execute on content strategies across several of our audiences (employers, brokers, and members)
• You’ll help to produce content including webinars, blog posts, emails, thought leadership content, and video
• Reporting into the Senior Content Marketing Manager, you will help expand Maven’s content ecosystem to support our pipeline efforts and drive member enrollment
• Support the webinar strategy for our B2B and B2B2C audiences, including talking points and slide creation, speaker preparation, sales and client success enablement materials, hosting, and light event logistics management
• Manage production and hosting of new B2B2C content, including sourcing new content, creating assets in Canva, updating existing content, and hosting content pieces in Highspot and Canva
• Identify and execute on opportunities for content repurposing across channels (email, video, and account-based marketing)
• Contribute to Maven’s video strategy, including identifying appropriate themes and campaigns for video content, writing scripts and storyboards, and repurposing long-form video assets like webinars into short-form clips
• Support Maven’s SEO content program, including blog planning, freelance writer management, SME quote sourcing, and publishing on Webflow
• Contribute to the B2B content & campaign strategies and lead the B2B2C strategy, including ideating relevant key themes, identifying supporting content assets, and planning content production in partnership with Copy Leads
• Monitor performance of content assets to help inform the B2B and B2B2C content strategies