Director of Marketing Analytics and Operations, ActiveCampaign
$164-225.5k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$164-225.5k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 12+ years in marketing analytics and operations/or related experience and 4+ years in people leadership, with a proven track record of leading data-driven initiatives in a marketing environment
- B2B SaaS experience, MarTech or adjacent industry experience preferredExperience with SMB, product-led growth and/or self-serve sales motions preferred
- Expertise in marketing data modeling, performance tracking, A/B testing, KPI development, and reporting/visualization
- Strong analytical skills with the ability to translate complex data into clear, actionable insights
- Expertise in analytics and data visualization tools (such as Google Analytics, Adobe Analytics, Looker, Tableau, Power BI), CRM systems (Salesforce, HubSpot, etc.), and marketing automation platforms (ActiveCampaign, Marketo, HubSpot)
- Proficiency in Excel, SQL (ideally 2-3 years writing complex SQL queries,) and other data manipulation tools
- Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
- Deep knowledge of global data privacy regulations, ensuring compliance with GDPR, CCPA, and etc
- Bias to action with an ability to operate with unknown factors
- Builder and operator mentality
- Expert communications skills across all mediums, and with all levels of the organization
- Highly collaborative and able to work effectively across multiple departments
- Strong leadership and team-building abilities, with experience in mentoring and developing talent
- Experience with AI driven marketing tools is highly desired
What the job involves
- We are looking for a strategic and results-driven Director of Marketing Analytics and Operations to lead our Marketing and GTM analytics strategy
- This key role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization
- You will play a pivotal part in shaping our marketing approach, empowering the team with actionable insights to improve performance and enhance customer journeys
- In this role, you will develop and optimize a comprehensive Marketing data and reporting framework and work cross-functionally to improve the full-funnel GTM strategy
- You will help streamline our marketing technology stack and processes to enhance our customer engagement and achieve our business objectives
- Marketing Reporting Framework: Design and optimize a robust framework that delivers actionable insights into marketing performance and customer journeys, aligning with business goals and marketing objectives
- Company-Wide Data and Reporting Strategy: Collaborate with Business Intelligence, Sales Ops, Finance, and Product leadership to develop and execute a unified data and reporting strategy that fuels business growth, ensuring consistency and accuracy in all reporting
- Revenue Marketing Funnel Analysis: Analyze marketing campaigns across all channels to identify trends, opportunities, and areas for improvement, while advising on A/B testing best practices to enhance performance and revenue
- Tech Stack Optimization: Oversee and optimize the marketing technology stack, including the integration of AI tools to improve efficiency, meet GTM needs, and achieve ROI and security objectives. Work closely with agency partners to ensure effective data collection, analysis, and reporting
- Planning and KPIs: Collaborate with the team in yearly, quarterly, and monthly planning and budget review. Define and track KPIs for marketing and work with the teams on deep analysis and messaging for business read-outs
- Team Leadership and Cross-Functional Collaboration: Lead a team of high-performing marketing analysts and operations professionals, fostering a collaborative and data-driven culture. Act as a trusted advisor to the Marketing team and key cross-functional stakeholders regarding revenue marketing performance and growth
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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