Growth Insights Manager, Pointclickcare
Canada
$83-90k
+ Bonus
Healthcare software for smarter care delivery
Job no longer available
Healthcare software for smarter care delivery
1001+ employees
Job no longer available
$83-90k
+ Bonus
1001+ employees
Company mission
To help providers delivery exceptional care.
Role
Who you are
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience
- Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast paced, heavily matrixed organizations
- B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX
- Marketing analytics technology
- Revenue Marketing metrics
- Experience with Google Analytics
- SEO
- SEM
- Funnel metrics
- SQL
- BI tools
- Salesforce dashboards
- B2B Marketing channels
What the job involves
- As the Growth Insights Manager, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy
- You will work with cross-functional teams and multiple data sets to monitoring trends driving our performance, identifying strategies for improvement, and using data-derived insights to frame key decisions for our leaders
- You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution. Enabling the development of a “beat the previous week” culture. Asking the right questions, getting the right answers to those questions, turning those answers into optimization actions
- Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals
- Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns
- Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
- Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
- Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
- Manage research projects using our data to create business plans that inform our growth strategy
- Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
- Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched age care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 1997, PointClickCare is now one of the biggest names in care tech and its software is used by over 30,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company HQ
Fashion District, Toronto, ON
Leadership
Dave Wessinger
(Co-Founder, CEO, CTO & President.)Dave co-founded PointClickCare in 1997.
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