Senior Copywriter, SharkNinja

• 6+ years of copywriting experience at a creative agency, in-house team, or equivalent, with a portfolio that shows both conceptual range and executional craft
• Proven ability to write across formats: long-form, short-form, social, video scripts, retail copy, digital campaigns, and experiential. You do not specialize in just one lane
• A genuine conceptor. You come in with ideas, not just words. You think in campaigns, not executions
• Cultural fluency and the ability to write with voice, wit, and relevance. You understand what resonates right now and you know how to use that without chasing trends
• Experience writing for global audiences with an understanding of how tone and messaging adapt across markets without losing its edge
• Strong visual thinking. You can collaborate with a creative partner or hold your own in a visual conversation because you understand how copy and design work together
• Comfort working at speed. Creative Labs moves fast. You thrive in that environment, not just survive it
• A collaborator’s mindset and a competitor’s standard. You want the work to be great, not just done
• Experience using AI tools as a creative accelerant, not a replacement for original thinking

Desirable

• This is not a support role. The Sr. Copywriter is a creative force who knows what words can do. You know the difference between copy that sells and copy that sticks. And you write the kind that does both
• You bring conceptual range, cultural fluency, and a disruptor’s instinct to everything you touch. You write across every format and channel with a voice that is distinctly SharkNinja: confident, direct, and impossible to ignore. You do not wait to be briefed. You see the idea and you chase it
• Concept and write bold, original campaigns across video, social, digital, OOH, retail, and experiential. Work that earns attention and holds it
• Develop and write scripts for all touchpoints including social content, video, product launches, and creator-driven formats with the same creative ambition across all of them
• Translate complex product stories into copy that feels effortless and human. Make technical innovation exciting to anyone, anywhere
• Partner with Art Directors, Creative Directors, and designers to develop fully formed campaign ideas, not just headlines attached to a concept
• Write for global audiences while staying locally relevant. Understand how tone, humor, and cultural context shift across markets
• Bring a point of view into every brief. Push back when the thinking is not sharp enough. Make every draft sharper than the last
• Stay ahead of platform trends, cultural conversations, and emerging content formats. Bring those instincts to the work before anyone has to ask