Performance Marketing Specialist, Roofr
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- 1-3 years of experience managing paid digital campaigns, ideally in B2B SaaS or lead generation
- Hands-on experience running and optimizing campaigns in Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
- Strong analytical skills with experience using Google Analytics, Looker Studio, Hubspot, Amplitude, or similar tools
- A data-driven mindset with a deep understanding of conversion tracking, attribution, and performance optimization
- Experience with A/B testing and a passion for continuous improvement
- Ability to work independently in a fast-paced, high-growth startup environment
- Bonus: Experience with landing page builders (e.g., Unbounce, Webflow) and ad automation tools
What the job involves
- We’re looking for a Performance Marketing Specialist to help scale our paid acquisition efforts and drive business growth. This is an exciting opportunity for a data-driven marketer to manage and optimize campaigns across Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
- This role reports to the Performance Marketing Lead and will focus on executing strategies to improve lead generation, increase conversions, and maximize ROI across multiple paid media channels
- Own the execution, management, and optimization of Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
- Analyze campaign performance, provide insights, and make data-driven optimizations to improve efficiency and conversion rates
- Develop and test new ad creatives, landing pages, and audience targeting strategies
- Conduct A/B testing on key campaign elements such as copy, visuals, and bidding strategies
- Manage budgets effectively, ensuring ad spend is allocated to the highest-performing channels
- Work with external contractors on channel performance and strategy
- Stay on top of industry trends, algorithm changes, and best practices to ensure we are leveraging the latest opportunities
- Collaborate with internal teams to align paid media efforts with broader marketing goals
- Provide regular performance reports and recommendations to the Performance Marketing Lead
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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