Product Content Marketing Manager, AlayaCare
Cloud-based home health care software
Job no longer available
Cloud-based home health care software
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To empower care providers to achieve better health outcomes by delivering transformative technology and data insights to focus on what really matters.
Role
Who you are
- Bachelor's Degree in a related field (Business, Marketing, Communications, Sciences, etc.) or a Bachelor's Degree in an unrelated field with sufficient relevant experience
- 3+ years of experience in content marketing within a software environment is required
- Technical acumen and experience adopting and leveraging mar-tech
- Success in providing marketing support to sales, product marketing, and other teams
- Experience creating strong, engaging content
- Creative and forward-thinking
- Comprehensive understanding of SEO best practices
- Goal-oriented and internally motivated
- Proven ability to manage projects and juggle a diverse workload while meeting all deadlines
- Excellent research, organizational, and time management skills
- Strong listening and communication skills
- A moderate understanding of Canadian and US healthcare is a plus
- Bilingualism would be considered an asset, though not a requirement
What the job involves
- Create clear, concise and engaging content for our product marketing, sales, and demand generation teams ranging from internal communications to reports, product updates, one-pagers, white papers, sales enablement collateral, case studies, and other projects as necessary
- Analyze competitors’ content, messaging, and distribution tactics
- Using the identified target audiences and their key demographics, figure out their interests and online behaviour to create compelling content that converts
- Be responsible and accountable for end to end content creation – and with tight quality control and positioning approaches
- Assist in developing copy for new and enhanced product launches with a focus on value selling
- Work with AI and external software to scale your content distribution and output
- Ensure written content aligns with strategic goals and organizational culture
- Conduct research and interviews with customers to learn more about current trends, developments, and perceptions
- Provide quality control of materials produced by the organization, ensuring consistency of style and accuracy of grammar
- Solve editorial issues and process bottlenecks, and proactively identify and anticipate opportunities (for campaigns and projects) where positioning and/or language could be improved
- Collaborate with our digital team to integrate high-volume keywords into web copy with an aim to attract organic traffic
- Measure success through lead generation and organic traffic growth
- Adhere to strict timelines that honor our product releases
- Ability to work individually for their own deliverables while getting key stakeholders to buy in
- Participate in some North American travel (primarily within Canada - Toronto and Montreal) up to 15% of the time
Our take
The home healthcare market is growing due to the ageing population, a global shortage of care workers and a shift to value-based reimbursement. AlayaCare's end-to-end software platform for care providers allows staff to manage the entire client lifecycle, from referrals and intake to billing and payroll. It helps back-office processes run more efficiently, allowing staff to focus on outcomes instead of paperwork.
AlayaCare's platform aims to deliver better patient outcomes and lower costs for providers, reducing both client intake times and resubmissions. This approach has earned the company a large client base of hundreds of home care and assistance firms, including Nurse Next Door, Home Instead and Bayada Home Health Care.
The company was not immune to the general downturn in the tech sector in 2022 and slowed growth as a result. That said, AlayaCare made a series of moves towards a more sustainable business model, which has seen it emerge in a good position. It has now raised additional support to integrate AI into its health record platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2024
$2.4m
GROWTH EQUITY VC
Jun 2021
$162.4m
SERIES D
Total funding: $259m
Company benefits
- Open and Transparent Culture
- Health and Wellness Activities
- Health Benefits Package
- Flexible Vacation Policy
- Around the clock healthy snacks
- Happy Hours and Team Outings
- Employee Growth & Development
- Prime Office Locations
Company HQ
Le Plateau-Mont-Royal, Montreal, QC
Leadership
Adrian Schauer
(Founder & CEO)Serial technology entrepreneur and active Angel Investor. Sits on the boards of several companies, including Chipcare, TrackTik and Resolver. Co-Founder of the charitable organisation Madiro Fund.
Salary benchmarks
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