Director of Product Marketing, Bynder
Digital asset management platform
Posted today
Digital asset management platform
501-1000 employees
Posted today
501-1000 employees
Company mission
Bynder's mission is to inspire brands to thrive through exceptional content experiences.
Role
Who you are
- The ideal candidate brings expertise, versatility, and an enthusiasm for continuously improving our position as the Best of Breed Pure Play AI-powered DAM Leader in the industry serving the most iconic brands in the world
- 7+ years of experience in product marketing leadership roles
- Deep understanding of the DAM market landscape or any closely related adjacent martech
- Technical acumen, especially around ML, AI, and SaaS
- Experience building high impact collateral
- Proven track record of developing and executing successful product marketing campaigns that drive ROI
- Excellent communication, presentation, and interpersonal skills
- A collaborative and results-oriented leadership style
- Proven ability to build and manage high-performing marketing teams
What the job involves
- We’re looking for a Director of Product Marketing who will be responsible for the positioning, messaging, and go-to-market strategy for all our products and services
- This role will own the long-term product marketing strategy and tactics, and collaborate with several leaders within the organization on day-to-day operations and execution
- You will lead a talented team of marketers in developing and executing product marketing initiatives that drive product adoption, increase brand awareness, and achieve ambitious revenue goals
- Develop and implement a comprehensive product marketing strategy aligned with the company's overall business objectives
- Conduct in-depth market and customer research and analysis to identify market trends, customer needs, and competitive insights
- Define clear product messaging and positioning that supports and amplifies our vision and thought leadership, resonates with target audiences and differentiates Bynder in the marketplace
- Lead the creation of compelling sales and marketing materials, including product presentations, datasheets, case studies, and website content
- Work with customer marketing and customer success to build strong customer case studies that highlight the use cases and value our platform delivers to customers
- Collaborate with sales enablement to build and deliver competitive battlecards, sales plays, demo scripts and other tools for training and enabling across the direct and partner sales teams
- Oversee the execution of product launches, ensuring a smooth and successful market entry that maximizes revenue potential
- Manage and mentor a high-performing product marketing team, fostering a culture of collaboration and innovation
- Collaborate closely with peers in marketing, sales, product management, and customer success teams to ensure alignment across the organization
- Develop and maintain strong relationships with industry analysts and key media contacts
- Track and measure the success of product marketing initiatives using OKRs
Our take
With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.
As a scalable SaaS solution which is recognized for its innate user experience, Bynder is aimed at brand-forward companies seeking a user friendly digital asset management (DAM) solution that they can utilise quickly. These companies increasingly deem DAM as necessary for a customised customer experience, and to free up time for wider strategic business initiatives, and so this presents a great growth opportunity for Bynder.
The company has built on its foundation of an innate user interface, as well as strong portal and swift deployment capacity, by expanding its partner ecosystem and integration capabilities. Serving over a million users across thousands of organizations, including the likes of Spotify, Puma, and Icelandair, the appeal of Bynder's solution is clear. In 2022, it was announced the company would be purchased by private equity firm THL, a move which will enable it to accelerate growth and "help even more brands deliver exceptional content experiences."
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Aug 2016
$22.2m
SERIES A
Total funding: $22.2m
Company benefits
- Hybrid, remote & flexible options
- Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
- Comprehensive health plans
- Unlimited holidays
- Generous parental and family leave
- Travel allowance
- Pension/401(k)
- Leadership academy
- StrengthsFinder assessment
- Access to LinkedIn Learning
- Mentorship program, as well as summer & winter school workshops
- Feedback culture, role scorecards and OKRs
Company values
- Accountability - We are honest, reliable, and efficient, but we are not perfect. If we make a mistake, we will acknowledge it and make appropriate corrections.
- Growth - At Bynder, we're dedicated to helping creative marketers grow their brands. But, it is also our mission to grow our own brand, improve our performance, and strive to become the best we can be—as individuals and as an organization—by supporting and championing one another.
- Unity - Our teams win and lose together. We all work towards the same goals, and we include all stakeholders in important conversations as we actively seek to eliminate silos.
- Innovation - Byndies are always eager to innovate. We encourage new ideas in all job fields and put a strong focus on cross-cultural and cross-functional collaboration: the insights we share allow us to continuously improve our products, services, and processes.
Company HQ
Leidseplein, Amsterdam, Netherlands
Articles
Leadership
Chris Hall
(Chairman of the Board)Previously founded Label A and co-owned i-Concept. Left his role as CEO of Bynder to become Chairman in July 2020.
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