Director of Product Management, Babylist
Registry
$252.7-303.3k
CAD: $343,800 to $429,800. Plus equity and bonus opportunities
Expert level
Remote from Canada, US
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
B2CMarketplaceConsumer GoodseCommerce
Be an early applicant
$252.7-303.3k
CAD: $343,800 to $429,800. Plus equity and bonus opportunities
Expert level
Remote from Canada, US
1001+ employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You are a demonstrated company-level product leader with a track record of owning a complex consumer products end-to-end. You have held Principal/Director, Sr. Director PM or VP roles. You have done the work at meaningful scale and have the scar tissue to prove it
- Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both
- You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world
- People leadership. You have hired, coached, and developed PMs. You can build a team that operates a level above the company's average, and you can do it in a transition
- You are AI-native and set the standard. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest
- You know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. Your use of AI tools isn't just for your own velocity — it raises the bar for the team and the function
- You contribute as a peer builder. You stand up working prototypes to set vision, test ideas with real families, and pull the team's thinking forward. You are fluent enough in the stack to self-serve and contribute to the code when that’s the highest value use of your time. You’re driven to deliver the highest-impact work
- You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like — at Babylist and as a category
- If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you
What the job involves
- Registry is the heart of Babylist – and the primary way in which we help growing families feel prepared and confident during one of the most consequential transitions of their lives. It is also the acquisition and commercial engine that powers the rest of our business. We're hiring a leader to own it
- This role is the durable commercial and product owner for the Registry experiences. You are accountable for the strategy, vision, KPIs, and quality bar
- You take bold bets, knowing how to push past safe incrementalism on a mature surface and make the case for step-function moves — and you know how to sequence them so the team isn't betting the business on any one, prioritizing speed to learning
- You are the steady advocate for what's right for the customer and what will compound for the next decade. You are the person the rest of the company looks to when a question about Registry has to get answered
- You are also an AI-enabled builder
- This is a dual job. Own Registry the way the best product leader would: deeply, commercially, with a high bar and a strong point of view. And help Babylist make the transition into AI-native product development. We are looking for someone who is energized by both halves — and probably frustrated by jobs that only let them do one
- This role reports to the VP of Consumer Product, and is an important member of the cross-functional Consumer Tech Leadership team. You will lead a team of 3–4 Product Managers, as a player-coach, and partner closely with stakeholders across the entire organization
- Strategic foresight. You see around corners. You can articulate where Registry should be in 6, 12, and 24 months, and you can define the path from here to there. You hold a strong, opinionated view of the product, and you know when to update it
- Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users, and you bring deep curiosity and customer obsession into every decision
- You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith
- Commercial ownership. You are fluent in the business. You read P&Ls, you can defend a unit economics model, and you understand how Registry monetizes through both 1P and 3P channels. You partner with finance and data without needing them to translate
- Outcome ownership. You don't celebrate shipping — you own impact. You design measurement into product thinking from day one, run hypothesis-driven experiments, and lead clean persist/pivot/stop decisions after launch based on evidence, not momentum
- Force multiplier. You are a force multiplier. You bring sharp problem framing, tight scoping, and crisp communication that makes engineering and design faster — not slower
- Quality and craft as standards. You own the quality bar for Registry and the principles by which everyone else builds. You have sent teams back to the drawing board and killed features, and you know how to do it without breaking trust
- Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You are humble, low-ego, and biased toward action
- Clarity of thought. You communicate with extreme clarity that moves conversations forward fast. You don’t mistake collaboration for consensus – encouraging productive conflict and surfacing misalignment early
- Shape Babylist's company strategy. Registry is where Babylist's customer relationship begins; what you learn here shapes the rest of the company. You will own communication with execs and the company, using it to influence direction beyond your own surface
- Own the product strategy and KPIs for the Babylist Registry experiences end-to-end — including acquisition, registry build, gift giver conversion across 1P and 3P, and the core Babylist Shop funnel
- Set and hold the quality bar. Make the hard tradeoffs between business goals and customer trust, with conviction and clear communication
- Serve as a model for what an AI-first PM looks like at Babylist. Use AI-native workflows in your own work, ship things yourself, and help define the rituals and practices that the rest of the function will adopt
- Multiply through influence. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make and ship work that compounds. Operate as the central commercial and customer owner that lets builder pods accelerate without losing coherence
- Coach and develop a small team of extremely high-performing PMs (already in seat). Create growth paths, address performance issues quickly and kindly, and build a team culture that sets the bar for the broader function
- Contribute to the shape of the Consumer Tech organization. Work with the VP of Product and your peers to evolve our operating model, our hiring bar, and our craft standards as the function transitions
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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