Lead Web Experience Designer, Upstart

• 8+ years of experience in Design, preferably in-house
• 5+ years focused specifically on digital experiences (marketing sites, brand sites, or conversion-driven experiences)
• Expert in Figma, Webflow (or equivalent CMS), and modern web design best-practices
• Strong understanding of SEO, content strategy, page hierarchy, and UX flows
• Experience optimizing sites for conversion (A/B testing, CRO, data-informed decisions)
• Ability to work independently in ambiguous environments, identifying opportunities and executing against them without needing explicit direction

Desirable

• As a small-but-mighty Creative team, we touch every corner of the growing Upstart business
• We sit within Growth, writing and designing for impact across all channels and verticals, elevating the brand, and seeking to be thought-leaders in our industry and beyond
• We are currently working hard and fast to meet the company’s needs while building a culture of creativity that will empower the continued evolution of our work
• In short, we’re darn good but we’re looking for teammates to help us rise to greatness!
• As the Lead Web & Experience Designer, you will co-own and define how Upstart’s website engages users, converts visitors, and communicates our brand story
• You’ll combine design excellence with strategic thinking, ensuring our site is not just aesthetically engaging but also structured for SEO, content clarity, and performance-driven conversion
• You’ll be hands-on with designing, prototyping, and optimizing the site, but also play a critical strategic role in how we scale and evolve our web experience
• Working in a high-impact tiger team, you’ll help identify new opportunity spaces, push creative boundaries, and rethink how Upstart’s website can be a powerful tool for both brand storytelling and business growth
• Own & Evolve Upstart’s Website – Lead the design, structure, and experience of our website, ensuring it is high-performing, conversion-optimized, and aligned with our brand
• Blend Strategy & Execution – Shape the site architecture, content hierarchy, and UX flows, balancing design excellence with SEO and performance marketing needs
• Be Hands-On with Design – Execute high-quality web design, UI, and interaction design, bringing our brand to life through compelling layouts, motion, and storytelling
• Optimize for Conversion & Growth – Use data, testing, and UX best practices to ensure every page serves a purpose and drives business impact
• Navigate Ambiguity & Identify Opportunities – Work autonomously to uncover gaps and opportunities within our web experience, proposing and executing solutions proactively
• Collaborate Cross-Functionally – Partner closely with Product, Marketing, SEO / Content, and Engineering teams to execute initiatives that drive meaningful impact
• Push Creative Boundaries – Think beyond traditional web experiences, exploring new ways to use interaction, motion, and emerging web technologies to elevate our storytelling