Product Strategy Analyst, iwoca
New Applications Team
£60-75k
Plus equity incentive scheme
Online loans for small businesses
Be an early applicant
Online loans for small businesses
201-500 employees
Be an early applicant
£60-75k
Plus equity incentive scheme
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- Experience in a strategy, analytics, product, finance, or consulting role and using data to inform commercially-meaningful decisions
- Quantitative background in a STEM discipline (degree or equivalent), such as mathematics, statistics, physics, or engineering
- SQL fluency querying and analysing large production datasets
- Critical thinking mindset that identifies assumptions early, examines problems rigorously, and proposes well-reasoned improvements to product, policy, or process
- Clear communication and the ability to frame statistical results for commercial decision-makers, clarify assumptions for technical peers, and connect both to action
Desirable
- Experience designing, running, and interpreting controlled experiments, including A/B tests, to inform product or policy decisions
- Experience working closely with engineering or data science teams to deploy analytical insights into production systems
- Experience analysing and improving customer journeys, balancing conversion, risk, and long-term value
- Experience using Python or similar tools to structure analyses, prototype models, or automate workflows
What the job involves
- You’ll shape how new customers move from initial interest to receiving a lending offer. You’ll use data, structured experimentation, and commercial judgement to influence decisions about conversion, risk, and customer value
- Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are
- That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed
- We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding
- Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive
- The New Applications team owns the customer journey from the moment a business begins an application to the moment they receive a loan offer
- The team decides what information to request from the customer and how to assess it, and continuously improves the design of the user experience to increase conversion from awareness to funding
- The team directly influences commercial outcomes, such as lending capacity and long-term portfolio quality, and takes informed risks to improve them
- As a Product Strategy Analyst, you’ll lead analytical and strategic projects that shape how new customers move through iwoca’s application and assessment process
- You’ll identify opportunities within the sign-up funnel, plan and perform experiments to inform changes to the product or flow, and help to implement and monitor those changes
- Projects may include increasing automation in document assessment or testing new approaches to collecting richer information during sign-up
- You’ll work closely with engineers, designers, data scientists, and credit stakeholders to turn ideas into shipped changes. Your analysis will inform how we assess potential customers with different credit models
- You’ll enjoy tremendous freedom to identify and run end-to-end projects that make iwoca successful, with the autonomy to decide where to focus and how to shape your impact and growth
- You’ll develop our lending strategy and our assessment processe
- You’ll examine how we assess new customers - including document requirements, third-party data sources, and internal signals - and recommend changes that improve decision speed and robustness
- You’ll consider trade-offs explicitly: customer friction versus information richness, speed versus accuracy, automation versus manual review
- You’ll analyse performance across the application funnel to spot drop-off and inefficiency, then design and evaluate well-structured experiments to test alternative journeys
- You'll use statistical thinking to make assumptions explicit, interpret results correctly, and uphold strong internal standards for how evidence is generated, communicated, and used
- You’ll work with Engineering, Design and Data Science colleagues to scope and sequence changes, ensuring that proposals are feasible and aligned with wider priorities
- You’ll present analyses and recommendations to senior stakeholders, making uncertainty explicit and clarifying expected commercial impact
Salary benchmarks
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$15.8m
SERIES D
Aug 2019
$13.4m
GRANT
Total funding: $113.6m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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